“With so many social media platforms available, you’ve likely wondered which one’s the best for business marketing. Be selective, find the platform or platforms your audience is using, and then customize your campaign to reach them.”
One of the key goals is to reach as many people as possible with your brand. These days, a brand is recognized not just for its high-quality products and services, but also for its unique identity. With no third-party influence, social media opens you to the possibility of direct access to shoppers.
The use of social media platforms and other websites, to advertise a product or service is known as social media marketing. It’s a sort of digital marketing, or more precisely, e-marketing. Most social media platforms include built-in analytics tools that allow businesses to track the development, success, and engagement of their marketing campaigns.
Social media has risen to unprecedented heights and became a part of our lives in the last few years. People use social media for all types of activities. It is not limited.
Top Social Media platforms For Your Business
Before we dive into the best social media platforms for business, let’s talk a little bit more about how social media can grow your online presence.
However, there’s no single platform that’s best for all businesses. For example, it’s impossible to say that your business should choose Facebook over any other type of social media platform.
While Facebook has been extremely popular for brand promotion, it’s not necessarily right for every type of brand, and it’s not always right for every type of customer. Here are some of the reasons that says how social media benefits your business.
Builds Brand Awareness and Recognition
Gaining brand awareness and brand recognition is one of any business’ most important marketing goals. That’s because consumers want to buy brands they recognize. Many shoppers even have certain degrees of brand loyalty, which leads to long-term business benefits. Thankfully, social media allows for easy and effective brand building.
Social media has a benefit over traditional media because it can get your brand in front of people much more quickly and easily. Furthermore, it gets your audience looking at your brand even when they aren’t thinking about your brand or product.
More Brand Authority
Customer satisfaction and brand loyalty both play a part in making your business more authoritative, but it all comes down to communication. When consumers see your company posting on social media, especially replying to customers and posting original content, it makes you appear more credible. Regularly interacting with customers demonstrates that your business cares about customer satisfaction, and is available to answer any questions that they might have.
Satisfied customers are eager to spread the word about a great product or service and they usually turn to social media to express their opinion. Having customers mention your business on social media will advertise your business, and show new visitors your value and brand authority. Once you obtain a few satisfied customers who are vocal about their positive purchase experience, you can let the advertising be done for you by actual customers who enjoyed your product or service.
Helps Understand Your Target Customers’ Interests
You need to know what your target customers are interested in if you’re going to try to reach them effectively. You can do this by monitoring their social conversations around certain topics. This is called social listening, and can help you understand what’s important to your audience while identifying trends they’re following. You may also learn about what they’re struggling with, which can help you create content addressing those pain points.
Helps Provide Responsive Customer Service
Customers now expect companies to handle their requests through social media. A strong investment in customer service can build meaningful relationships between your company and your customers. With social media, the challenge of customer service remains as demanding as it had before.
Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products. Lead generation is such an important benefit of social media for business that many social networks offer advertising formats specifically designed to collect leads.
Social media marketing is possibly the most cost-efficient part of an advertising strategy. Signing up and creating a profile is free for almost all social networking platforms, and any paid promotions you decide to invest in are a relatively low cost compared to other marketing tactics. Being cost-effective is such an advantage because you can see a greater return on investment and retain a bigger budget for other marketing and business expenses.
If you decide to use paid advertising on social media, always start small to see what you should expect. As you become more comfortable, fine tune your strategy and try increasing your budget. Just by spending a small amount of time and money you can significantly increase your conversion rates and eventually get return on investment on the money you initially invested.
Choosing the best social media platform for your business
Your best bet, when it comes to social media marketing, is to choose the platform that’s the best fit for your brand. This includes evaluating the platforms to see if your customer base is there, whether or not they’re engaging with brands, and if the platform fits the personality of your brand. No lets take a look at how different social media platforms can benefit your business:
Facebook continues to be the reigning champ of social media sites, as the #1 spot where friends connect and share online. More than just a meeting place for friends, Facebook has grown into a venue for businesses to market themselves through interaction with customers and self-promotion.
How to create a Facebook marketing strategy?
Once you have your Facebook business page set up, you need to start marketing it to increase the number of people who like the page as well as the number of people who see and interact with your page content. Some of the steps include:
Set goals for your Facebook marketing
The first step to any marketing strategy is setting the right goals. This roadmap will be an essential reference to measure against to make sure your Facebook strategy is successful. But to set goals, you’ll first want to do a little research to ensure your plan is attainable through the platform.
Know your Facebook audience
Understanding who is on Facebook and what your current audience breakdown looks like will be important in determining which Facebook marketing strategies you should employ and how. Once you’ve studied up on that, spend some time getting familiar with your own Facebook demographics using Facebook Page Insights.
Schedule your Facebook content
Content creation and curation are important components of any social media strategy. On Facebook, you have many more choices on the types of posts you can use. This ranges from Stories to status to Group posts.
With the selection of options comes the specific types of content your audience is interested in, which should also be kept in mind while evaluating the techniques for marketing on Facebook that will work best for you.
Post when your followers are most active
Facebook is still one of the most difficult social networks to use for organic content. Again, algorithms make it a challenge for businesses trying to find optimal posting times.
Building a targeted and effective Twitter marketing strategy is a multistep process. The first step involves creating buyer personas for your ideal customers. After that, it’s a good idea to do Twitter research to get to know how your target audience acts on the platform and what they’re interested in.
When you have some idea of what your intended audience wants, it’s time to start making content for them. However, keep track of how users respond to your tweets. Monitoring your tweets’ performance can help you adjust and improve your strategy and find your brand voice.
For your business’s Twitter marketing strategy to be as effective as possible, it’s important to put some serious thought into it. Creating a successful Twitter campaign is a multistep process that requires research, planning, implementation, and evaluation of your company’s content.
Know what kinds of content resonate with prospects
Using your business Twitter account, type in a few keywords related to your industry. Take a look at what type of content brands like yours are posting and see which of their posts get the most engagement.
Get a feel for what generates engagement in your field. Are the popular tweets funny? Are they sincere? Are they informational? The types of tweets that get attention will vary depending on your industry.
Review your goals and evolve
“Make sure your goals are specific and measurable.”
You’ll likely be reevaluating your strategy and changing your content continuously as you see what works and what doesn’t. Create goals for what you’d like to achieve with Twitter and how the platform fits into your company’s marketing scheme.
Schedule out tweets in relevant themes
Holidays, sports events, and current events are all opportunities for you to reach out to your audience. You can even schedule tweets that include any special deals or promotions you’re doing for a holiday.
Research audience and behavior on Twitter
After deciding who your target audience is, see how they operate on Twitter. Find out when they’re on Twitter and what accounts are popular among them. Researching how your audience acts on Twitter can help you create a coherent outline for your marketing strategy. It lets you start making decisions, like when to post and which tweets you want to model yours after.
Instagram marketing is the practice of using Instagram to grow your brand awareness, audience, leads, and sales. If you’re just starting out, here’s what you need to do to set your company’s Instagram account up for success.
Set up an Instagram Business profile
To use most of the marketing tips featured here, you need an Instagram Business account. It’s free, and you can create a new one or convert your existing Personal account.
Use Free Instagram Marketing Tools
Business profiles on Instagram aren’t all that different from Meta business profiles. Through Insights, you can view statistics like impressions, engagement data, and more. You can even get a breakdown of the demographics of your followers, including information on their age, gender, location, and most active hours.
Post Product Teasers That Will Urge People to Buy
What if you could sell more products just by posting product teasers on Instagram? Well, you can.
Instagram is a great place to advertise your products. And if you play your cards right, you won’t annoy users or scare them off with advertisements, either. If you’re too pushy, followers will drop like flies. But product teaser posts are a simple way to talk about your product and increase excitement without looking like you’re trying too hard.
Use Instagram Stories
If you want to generate leads, Instagram Stories are here to help. Instagram Stories differ from regular Instagram posts because they come in a “slideshow” format. They’re only live for 24 hours, but Stories can be saved to any of your devices and reused at a later point.
This feature is very similar to Snapchat Stories. Rather than appearing in the news feed, Instagram Stories appear in a small area above it.
Partner With Influencers For a Wider Reach
If you want to reach potential customers on Instagram, the fastest way to do that is through influencers who have already built an audience with a large following. More and more people are buying services or products based on what they see in their feed from the influential people they follow. They trust them.
Implementing influencer marketing within your strategy has a strong possibility of being successful, with Instagram being the most popular channel to display influencer campaigns.
Pinterest marketing is incredibly effective.
Marketers target Pinterest users by sharing content that’s too irresistible for us to pass up. Pinterest offers businesses of all sizes a unique way to market themselves — as a visual search engine, Pinterest is great for exposing new potential customers to your brand. That’s because Pinners come to the platform for inspiration. Some of the best ways to market on Pinterest include:
Create boards with keywords in your title
Pinterest has fantastic search capabilities. Help even more people find and your business by using keywords in your board titles. Make sure that you select a category for each board to help people find them and for Pinterest to recommend your board as well.
Create vertical images to maximize your real estate
Pinterest images should be long and narrow to take up the maximum amount of visual space and get noticed! Look at your favorite pins and see what the images have in common so you see what types of images are repinned and shared.
From Pinterest: “Right now, there are five types of Rich Pins: movie, recipe, article, product, and place. To get started, you’ll need to prep your website with meta tags, test out your Rich Pins and apply to get them on Pinterest. If you’re not technical, you might want to ask your developer or site owner to help get you going!
Optimize your Pins for SEO
Pinterest is a search engine, so make sure your business’s Pins are easy to find in a search! Include keywords in your Pins’ descriptions, on boards and in hashtags.
Track the metrics
A successful Pinterest marketing strategy is data-driven. In other words, tracking, measuring and analyzing key Pinterest metrics and audience behavior helps social media managers see what content performs best and what content is a little less engaging.
Pinterest is rife with tutorials, infographics, how-tos, and links to additional educational content. Given its propensity for visual content, it’s a powerful channel to educate and engage customers.
While creating and sharing content for your Pinterest profile and marketing to users, be sure to keep your target audience in mind.
Which Social Media Platform(s) Should You Use?
Social media is everywhere. And everyone is using it, from your teenage neighbor who’s trying to go viral on Instagram with the latest dance, to your 70-year-old grandmother who’s using Facebook to track down long-lost friends.
But, not all platforms work for every business. So, if you were hoping you’d reach the end of this piece and there would be an easy answer as to which ones your company should be on, well, you’re out of luck. That’s not to say there isn’t an answer, it’s just that every social media mix will be unique.
“You need to figure out what you want to get out of your social media presence and then determine which strategy will help you achieve those goals.”
So those are the top social media platforms for a business that our specialists recommend!
Take our advice and utilize the social accounts that we’ve suggested in this post. We guarantee you will find success for your business! Think you know which social media platforms for business are right for you but don’t have the time or know-how to manage them?
Check out our social media marketing packages for different platforms and see how our social media marketing company can help you!