Snapchat Marketing

Snapchat Marketing with Fansoria

“Snapchat, now called “Snap,” is as simple as that for users of the popular platform, which has over 100 million daily active users, according to Hootsuite.”

At one time, Snapchat was the playful app of the mobile-obsessed teen and young adult group who were drawn to disappearing messaging and the candid feel of communication. And brands avoided it, understandably confused about how to interact on the social media platform and why they should invest in creating content that was only going to disappear.

But that’s no longer the case. Snapchat has grown up since its launch in 2012, introducing more media formats, filters, and ad formats. Not to mention, its daily active user base has reached an impressive 186 million people.

Snapchat Marketing

Marketing your business on Snapchat isn’t for every company. We’re not suggesting that you sign up without a strategy, an understanding of its user base, and most importantly, a commitment to creating content that may be completely different from anything you’ve created before. That’s the first thing you need to understand: This social media platform isn’t like any other platform out there. It’s about personalized messaging, real-time video, emojis and doodles, and quirky content — It’s raw and full of personality. Brand messaging that feels too professional is seen as boring on the app. If you’re not willing to think outside-the-box, experiment, and have a little fun, then it’s not the right social media marketing platform for you — at least not right now.

Snapchat for Business: How to Get Started

Marketing your business on Snapchat isn’t for every company. We’re not suggesting that you sign up without a strategy, an understanding of its user base, and most importantly, a commitment to creating content that may be completely different from anything you’ve created before. That’s the first thing you need to understand: This social media platform isn’t like any other platform out there. It’s about personalized messaging, real-time video, emojis and doodles, and quirky content — It’s raw and full of personality. Brand messaging that feels too professional is seen as boring on the app. If you’re not willing to think outside-the-box, experiment, and have a little fun, then it’s not the right social media marketing platform for you — at least not right now. So why would you want to market your company on Snapchat?

There’s less competition, and therefore, you’re more likely to stand out. There’s also no algorithm hiding your posts. If a user adds your business as a friend, they can easily see that you’ve added a Story and play it. Lastly, there are few ads and no links to drive traffic away from seeing and interacting with your content.

If your company’s on board with the value of building brand awareness through Snapchat, the first steps are to create an account, familiarize yourself with the interface, and set up your profile.

How to Set Up a Profile?

One thing to note prior to setting up your profile is that there is almost no difference between a personal account and business account on Snapchat. The only real difference is that you need a business account to pay to launch ads on Snapchat. However, you can still market your company, build a following, and connect with followers with a personal account so you might consider testing out your Snapchat skills and learning the ins and outs with a personal account to start. (For the sake of this guide, we’re going to review how to set up a personal account on Snapchat.)

Let’s dive in.

First, download the Snapchat app from the App Store or Google Play.

Now it’s time to type in your desired username. Note that your username must be unique, and it cannot be changed later on. So choose carefully and get approval from the necessary decision-makers at your company prior to selecting a username for your business. Once you click the circle, the app will allow you to take up to five photos (you can make add one, static photo or create a series of five that plays on repeat when you or anyone looks at your Snapcode) to make up your profile picture.

Consider taking a photo of branded items to get your logo in the image. While you cannot upload a custom image as your profile photo, you will be able to take pictures to create a custom Snapcode picture that features your logo or brand-related image to share on social media, your website, or in promotional materials.

A lot of personal users choose to create and add a Bitmoji to their Snapcode. However, Bitmoji Snapcode images are fairly uncommon when it comes to the accounts of brands and businesses — that’s because Bitmojis are emoji representations of individuals.

Aside from adding a profile picture to your Snapcode, there’s another important part of it you’ll want to ensure you personalize: the “code” portion of the Snapcode.

How Does Snapchat Work?

Snapchat can be a frustrating app to learn. The app’s interface is unlike most other social media apps: There’s no real navigation — swiping left or right gets you to a new section of the app. And buttons and actions are controlled by icons without labels. It can be tempting simply give up and return to Facebook or Instagram, where things feel more intuitive.

Let’s start by reviewing what all the icons and symbols mean so you can get familiar with the visual language of Snapchat and start to feel at home with swiping and tapping through the app.

BENEFITS OF SNAPCHAT MARKETING

Here are some valuable benefits of using Snapchat for marketing and examples of how big-name brands use the app.

Drive traffic
Boost engagement
Build brand awareness
Connect with a younger demographic and attract new followers
Influence purchases
Offer another way to consume content
It shows you’re human
Build trust
Prove you’re one of the cool kids

1. Drive traffic

Snaps are designed to have a short lifespan. You receive an image or video, you click on it and after a few seconds, poof – it’s gone. Although it might seem a bit counterproductive, it can actually help drive traffic. Making snaps that are meant to disappear creates a sense of urgency to them – your audience doesn’t want to miss them.

Use them to add personalisation, highlight special offers and showcase fun events and you’re well on your way to driving traffic towards your brand.

2. Boost engagement

This is perfect for marketers who are hosting events, want to showcase their company culture or use them in an integrated campaign.

Snapchat offers on-demand geofilters, which means you can create custom filters people can use. Whether it’s attendees or company employees, people can take pictures using your filter and post anywhere they want, boosting engagement.

3. Build brand awareness

Plenty of big-name brands use Snapchat to promote their business because it’s a proven method. Whether it’s through humorous ads, unmissable filters or engaging stories, using Snapchat can help you reach a huge audience – especially since the app has over 265 million daily active users.

4. Influence purchases

Snapchat users are likely to discover new businesses when they aren’t busy sending their mates a selfie using the strangest filter they’ve come across. The app is also designed to connect users with brands using the ‘Discover’ icon, meaning they can see content created by brands using Snapchat for marketing.

Studies show Snapchatters are spending 35% more time in the Discover section every day and 60% are more likely to make an impulsive purchase. This can be a goldmine for your marketing efforts.

5. Offer another way to consume content

Blogs, eBooks, LinkedIn posts, videos – you probably already have a variety of ways you create content for your users. Chances are your competition is doing the same. Why not elevate your content and social media marketing efforts by creating even more engaging content through Snapchat?

With features like drawing over Snaps, adding music and polls, you can make your content stand out. Check out what National Geographic do on social media below. They create Stories by compiling Snaps and encourage Snapchat users to click-through to the website and read more once the Story is complete.

6. It shows you’re human

Marketers don’t exactly have an amazing reputation among customers but you can use Snapchat to show you’re human, not just folks who are aggressively trying to help your sales team close more deals. With Snapchat, you can show your followers and audience that you’re more than a business – you’re people.

It gives you a chance to put your brand’s personality in the spotlight. If people relate with your Snaps, they’ll be more engaged. And when they’re engaged, they’re more likely to buy.

7. Build trust

Uploading content on Snapchat isn’t the only way to engage with your audience. It gives your followers a chance to reply and send you direct messages. But unlike other platforms, only you and the person messaging you can see if you’re responding, meaning it’s easy for you to just blank them.

That’s not a great idea. Use Snapchat to offer personal responses to make followers feel special. 68% of customers say they stop using a particular brand because they don’t think the company cares about them. Show them you do by not ignoring their messages and that you care about what they have to say.

8. Prove you’re one of the cool kids

Any potential customer wants to know you’re using the latest development in your industry as it shows you’re a leader, not someone that gets left behind. They want innovation. Step into their shoes for a second. If you went on a website and it looked like it belonged in the 90s, wouldn’t you feel like the business is also outdated?

The way your company acts and looks has a powerful influence on a person’s impression of your business. Sure, TikTok is all the rage right now, but that doesn’t mean you should neglect Snapchat. It shows potential customers you’re up-to-date with trends and a modern business they should buy from or work with.

Our contribution to your growth of Snapchat Marketing

Together with us, you no longer have to wait any longer for this reason. Moreover, we support you quickly and easily to reach more users with your content and expand the range of your contributions. With a variety of packages, it is easy to make a difference in Snapchat Marketing.

For the small start as well as for the big purchase to get you started, we offer you exactly the right options, so that the design of your content need not be difficult. So, after many years of development, we know how important many followers and likes are for your Snapchat Marketing. So, you have it in your own hands to benefit from our offers and ensure a successful implementation.

Therefore, do not miss your chances, but invest in your future. The same applies to YouTube and TikTok, of course, for which we provide you with numerous offers. Here at Fansoria we are therefore your partner for marketing on Snapchat.