Twitch Marketing

Twitch Marketing with Fansoria

“Recently topping 15 million daily active users, and an aggressive business plan that’s nipping on YouTube’s heels, you might wonder what the heck is Twitch? And why would anyone want to watch a guy who lives in his mom’s basement and sustains himself on Cheetos play a video game?”

Twitch is one of the most popular live-streaming services on the Internet. It’s popularized among the gaming community and attracts a large number of viewers everyday. However, many brands avoid marketing on Twitch. In reality, you should seriously consider what this streaming platform can do for your brand.

What, Exactly, Is Twitch?

Twitch.tv is an online video platform similar to YouTube made popular by the gaming community. Visitors can watch their favorite “celebrities” live during game play and interact with one another in real-time. In many ways, those who stream live content to Twitch are just as engaging as those who create content for YouTube. In fact, many of them will produce videos on both platforms.

What is Twitch Used For?

Twitch is mainly a platform for gamers to watch and perform live play-throughs and commentary. However, there are other programs such as talk shows, cooking shows, sporting events, and gaming conventions that also pop up on the site. Twitch enables fans to connect with streamers, and it allows users to watch content they’re interested in on a platform that supports long-form, live broadcasts. In fact, it’s common for streams to last for an hour or two.

Why Would You Market on a Gaming Site?

The gaming community is just as diverse as any other. The only real difference is the overall medium. Many people are just as attracted to watch live game play as enjoying certain television shows. Who’s to say what fine entertainment is other than the one watching? After all, not everyone likes the same content on television.

For many visitors, it’s more than just watching someone play a game. It’s about watching the person who is playing. Many Twitch streamers are found to be quite entertaining, insightful and engaging. It’s the personality of the streamer that drives many to watch. Twitch also utilizes channels outside of gaming. While it’s usually the most prominent reason why people visit the site, the industries and topics covered by Twitch continue to grow and expand.

Because the audience of Twitch is so diverse, many brands are starting to realize its potential. Here are 10 reasons why you should seriously consider building a Twitch marketing strategy of your own.

Massive Millennial Engagement

Millennials are the target audience of many brands nowadays. This is because most of them are influencing most markets today as they begin to come of age. Coincidentally, millennials make up the majority of the audience watching Twitch.

The gaming site has more than 100 million active monthly viewers. That’s nearly a third of everyone in the world who uses Twitter. While it’s not as popular as many other social media platforms, few offer the same level of live engagement as Twitch when it comes to millennials. The only imbalance from a marketing perspective is the number of males versus female watchers. Although three-quarters of Twitch viewers are male, that still means more than 830,000 females watch on a daily basis.

When it comes to reaching the younger audience for almost any purpose, few systems are as concentrated. This means many brands who market specifically to millennials have potential to reach a higher return-on-investment when contracting Twitch influencers. Of course, the product itself is going to play a role in whether a campaign is successful or not.

Pre Roll Ads

Like YouTube, Twitch uses pre-roll ads for brands. This means you don’t have to worry about settling on any one Twitch streamer to market your products. All streams start with the pre-roll and streamers can set their broadcasts to include more throughout the live feed. The growth of Twitch has prompted brand names like Netflix, Apple, Nike and even Kellogg’s to advertise on the site. Because the type of content is so closely monitored by Twitch, it’s often a safe way to market.

A lot of brands prefer this method as opposed to YouTube’s lack-luster performance when it comes to governing over creators and their content. It’s less likely your ad will show up on Twitch next to offensive video material. This isn’t saying that Twitch doesn’t have its share of people who try to abuse the system. However, Twitch is fairly strict and keeps a vigil over its live streamers to a degree that is often more efficient than YouTube.

Worldwide Market

Twitch is home to a variety of game players from all over the world. This gives you access to a wide scope of viewers. Although Twitch doesn’t have the massive appeal of systems like YouTube, average users still spend just over an hour and a half watching content per day from across the globe.

Of course this only helps those who are looking at a global market instead of a local one. Still, finding a good fit for an influencer on this platform can easily get your brand in front of thousands of people instantly in specific locations. On average, there are more than 622,000 viewers on Twitch. At any given time, you can reach a large number of people from all over with a single ad especially if you find a good influencer to support.

Again, I would have to point out the big corporations that have invested in Twitch marketing. Its global companies like Apple who find value in reaching the millennial audience you should watch. It’s all about following the money, and Twitch is demonstrating constant growth on a worldwide scale.

It’s Not Often Tapped

Twitch isn’t as saturated with business ads like other platforms. It may be beneficial to you as it provides a method to reach an audience who may be untapped by your competitors. If your business is looking for the “new” audience, you may not find a better platform. Twitch isn’t merely about video games. It’s an expanding system that includes a variety of entertainment. In fact, some channels promote cooking shows instead of game play. This means the platform is becoming more friendly to a variety of industries in terms of marketing.

A lack of saturation also means your ad will have more of an impact on the audience, and possibly in greater frequency. Whether it’s an ad roll or a sponsorship, getting your name out there more often than the competition makes an impact.

Twitch is Deeply Social

Social media marketing tools can greatly benefit any brand. The biggest driving point behind Twitch is the social element. Sure, people love Facebook and Twitter for the same reason. However, those systems are not running in real-time. They are message-based, which means it could be hours if not days before you see a response.

Twitch allows users to directly interact with the streamer in real-time. Ask a question and you could very well get an answer almost immediately. Some streamers on Twitch allow the viewers to decide what games to play, what restaurants to review or even locations around town to live-stream a visit. It’s this social interaction that gives the platform its power and why so many people watch broadcasters. This engagement is why some experts believe Twitch to be a superior system when it comes to audience retention and loyalty.

The broadcaster isn’t the only one being social, either. Many like the idea of sharing space with others who have similar interests as the streamer brings an audience together. Many of the people in the chat room will go on to create friendships both on and offline.

Constant Growth

In 2012, Twitch saw about 20 million monthly viewers. Each year, this figure has nearly doubled. Like many other social channels, this one continues to gain popularity over time.

The growth of the social site is an identifier that it will continue to be around for quite some time. And thanks to the introduction of other elements that are outside of gaming, the audience is continuing to be more diversified. In reality, I don’t see why Twitch couldn’t directly compete with YouTube in terms of viewership over the next decade. No one likes to invest marketing into a platform that is dying out. The proven development of Twitch should be enough to at least convince you that it’s no longer considered a fad. Since its creation as Justin.tv in 2011, the site has been home to a myriad of major gaming events and consistent improvement.

It’s Live

Live events are some of the most viewed elements whether it’s on television or online. It’s being a part of something that draws many to experience events first hand that often draws a crowd. Whether it’s American football or the Olympics, live feeds draw an audience.

That’s the premise behind Twitch and why it’s such a powerful tool. It’s not just gaming, especially since developers have included channels for things like Anime and fitness. It’s a platform that is directly interactive and engaging. A viewers voice has meaning, especially when you have a streamer who constantly interacts with the audience.

This is perhaps one of the primary reasons why any brand should consider Twitch stream marketing. In a world where interactivity matters, few platforms have this level of engagement. And it’s this engagement that has greater potential for an audience to act on your ad.

It’s Not Just About Gaming

Although Twitch centers around games, it’s not the only reason people visit the site. The personality of the streamer plays a key role in attracting a dedicated audience. It’s all about delivering an engaging and interactive experience. In some ways, these influencers are just as effective as using a creator on YouTube.

Our contribution to your growth of Twitch Marketing

Together with us, you no longer have to wait any longer for this reason. Moreover, we support you quickly and easily to reach more users with your content and expand the range of your contributions. With a variety of packages, it is easy to make a difference in Twitch Marketing.

For the small start as well as for the big purchase to get you started, we offer you exactly the right options, so that the design of your content need not be difficult. So, after many years of development, we know how important many followers and likes are for your Twitch Marketing. So, you have it in your own hands to benefit from our offers and ensure a successful implementation.

Therefore, do not miss your chances, but invest in your future. The same applies to YouTube and TikTok, of course, for which we provide you with numerous offers. Here at Fansoria, we are therefore your partner for marketing on Twitch.