Pinterest Marketing

Pintrest Marketing  with Fansoria

“Pinterest isn’t just about DIYs, wedding inspiration and cookie recipes. As a business, you can find so much more use with the tools and features on this platform. Using Pinterest Marketing for Business is a sure way to enhance your content marketing strategy as users on this platform are continually growing and are highly engaged.”

What is Pinterest?

Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. With billions of Pins on Pinterest, you’ll always find ideas to spark inspiration. When you discover Pins you love, save them to boards to keep your ideas organized and easy to find. You can also create Pins to share your ideas with other people on Pinterest.

Browse your home feed

Your home feed is where you’ll find Pins, people and businesses we think you’ll love, based on your recent activity. We’ll also show you Pins from the people and boards you choose to follow. You can also search for Pins by typing in keywords into the search bar. Try typing “birthday party” in the search bar to see ideas for birthday party décor, party food recipes, and birthday gift ideas.

Discover ideas

Use the search bar to discover ideas, people and trends. Explore suggested topics or search for topics of your own. Tap Profiles on the search page to discover creators, people and brands based on your search. Use your camera to find ideas relevant to your photos and narrow beauty results by skin tone range or hair pattern.

What is Pinterest Marketing?

If you are like most people, you may think of Pinterest as a place to find recipes, do-it-yourself crafts, cute animals, fashion inspiration, and much more. But Pinterest is more than that, it is a powerful social media network with millions of active users making it a goldmine for businesses that are looking to reach a new audience.

But what is Pinterest marketing?

Pinterest marketing comes down to leveraging the platform to help you achieve your marketing goals. It helps marketers or businesses to promote their brands, reach new audiences and grow awareness. This can be done through pinning images, creating exciting boards, and running target ads.

Well, it may look like a daunting task but with a little creativity, you can take your marketing strategy to the next level.

The social media platform allows users to share and discover new interests by posting images or videos. Users can also follow other Pinterest users with similar interests and explore popular trends. And the best part is, that marketing on Pinterest is relatively easy and low-cost, marketers can create a Pinterest account and populate it with high-quality images and helpful content.

Why should your business use Pinterest Marketing?

Pinterest can benefit your business in a variety of ways. These are some of them:

Large user base

As the fourth most popular social media platform in the U.S. and with over 235 million monthly international users, Pinterest can open your business up to millions of new customers.

Visual platform

Pinterest is a great place to display your business visually. It’s also the only social media platform that currently supports visual search, so it’s a good idea to jump on this trend early.

Commercial activity

Consumers often use Pinterest to determine whether they want to make a purchase. In the 2019 Pinterest Seasonal Insights report, 83% of users said they have made a purchase based on what they’ve seen about a product on Pinterest.

Brand exposure

Pinterest can boost your exposure to new customers, with a majority of users reporting that they discover new brands and products through Pinterest every week.

Key takeaway: The use of Pinterest for your business can expose your brand to a wide audience and influence your customers’ buying decisions.

WHAT ARE THE MAJOR BENEFITS OF PINTEREST FOR BUSINESS?

Drive traffic to your website

Pinterest has the ability to drive massive amounts of traffic to your website through inbound links. Since every pin includes a link, you can easily lead your audience to the source (such as your website). Think of the number of visitors you can bring to your website by posting images of your products or even promoting repurposed content from your blog posts.

The referral traffic from Pinterest is higher than most social media platforms. The catch is that this traffic is heavily reliant on good content. Remember that Pinterest is a visual medium, so to get your audience interested in following your links, your visuals have to be of high quality.

Make use of visual search

As much as Pinterest may seem like any other social media platform, it actually works as a search engine but for images. Think of a Google Search. You go type in your search term in the search bar then Google gives you results related to your query. This is essentially how Pinterest works. You’re given the best results in the form of pins and boards for the keyword you typed in.

Appearing in these results can be extremely lucrative to your business. This is achievable by creating and organizing your pins in a way people can easily find what they’re looking for. In addition, promoted pins appear at the top of related searches. By properly optimizing your pins, you can reach the people who are looking for exactly what you’re offering.

Generate more conversions

Pinterest acts as an information source for most of its users when they are about to make a purchase. Remember it’s like a search engine where users are doing their research before making a decision. And even though they may not make the decision right away, they can easily save your pins as they plan for a later purchase.

With Pinterest, you’re likely to convert your audience to prospects or customers by having great visual content that ties back to your product or service. This is because unlike other social platforms, Pinterest ‘reduces’ the number of steps in the buyer’s journey. Or rather, it enables you to convert leads into sales at a much faster rate.

Grow your brand authority

Other than pinning your own content, you can add related content from outside sources to your boards. Following and engaging with other businesses (in the same industry as you or those with similar interests) will not only humanize your brand but also increase your brand authority.

Social interaction is still important on Pinterest and it’ll help you get recognized by other users while providing more useful boards to your audience. Group boards are also an available feature on Pinterest that will enable you to share ideas and plans with others. They are a great way to increase your blog traffic.

Find out what your audience is interested in

Every business is driven by understanding and catering to the needs of their customers. This is what feeds your business goals and ultimately your marketing goals. By being on Pinterest, you will get to see what your target audience is interested in and trends in your industry. This may help you identify gaps in your product or messaging proposition.

Solid Choice For Advertising

One of the benefits of having a Pinterest Business account is the ability to run targeted ads and promoted Pins.

But what makes advertising powerful on Pinterest is its targeting options. Pinterest knows what people are looking for and are interested in via the Pins people save on their boards. These metrics can be used to deliver your content while targeting the right audience and offering them the right solution at the right time, leading to higher conversions.

Besides, Pinterest users are 3x more likely to click on a Pin to learn more about the product or service than on any other social media platform. So, if you have compelling content delivered to an audience that is already looking for your products or services, then there is a high chance of driving traffic and conversions to your website.

Reports suggest Pinterest ads are also 2.3x cheaper per conversion than other social media ads, making Pinterest an effective and viable option to include in your online advertising strategy.

Increase Sales

Sales and conversions are quicker on Pinterest than any other upper funnel channel—40% with paid activity. It takes half as many impressions to convert someone on Pinterest than other platforms.

That’s because people turn to Pinterest when they are looking for inspiration, new ideas, and new products or services. Their intent behind this research is to buy something for their homes, offices, or loved ones. According to Pinterest, 9 out of 10 people are on Pinterest to plan their shopping. This means that they are primed to buy if they find what they are looking for, making Pinterest one of the top social platforms for sales and conversions.

The perfect mix for your range of Marketing for Pinterest

Here at Fansoria, you will find a wide range of packages for your Pinterest marketing for business. This way you can choose exactly the right elements that will help you to advance yourself and your success.

Usually it makes sense to buy different packages. This makes it much easier for you to keep your profile serious and clear without spending time. A quick increase of your Pinterest followers without an adjustment of your likes can be confusing for some users. So, to get the clarity you need right from the start, you can improve your range with little effort.

If you want to test a single package first, you do not have to worry about it. Due to the impact on your organic ranking you will also receive new Likes within a short time, for example if you buy a package with our followers. However, this may take some time depending on the size of your package.

However, for the optimization around your Instagram Marketing it is always a good choice to choose one of the packages and quickly convince new users. With our site you can expect the optimal composition on this basis. So, you can easily gain new fans quickly and increase your reach step by step.

Our contribution to your growth of Pinterest Marketing For Business

Together with us, you no longer have to wait any longer for this reason. Moreover, we support you quickly and easily to reach more users with your content and expand the range of your contributions. With a variety of packages, it is easy to make a difference in Pinterest marketing for Business.

For the small start as well as for the big purchase to get you started, we offer you exactly the right options, so that the design of your content need not be difficult. So, after many years of development, we know how important many followers and likes are for your Pinterest Marketing. So, you have it in your own hands to benefit from our offers and ensure a successful implementation.

Therefore, do not miss your chances, but invest in your future. The same applies to YouTube and TikTok, of course, for which we provide you with numerous offers. Here at Fansoria we are therefore your partner for marketing your business on Pinterest.