“Facebook marketing isn’t optional. It is the most used social platform in the world, pulling in 2.29 billion daily active users.”
Facebook marketing is a platform that offers a variety of highly targeted paid advertisements and organic posts, allowing brands to put their products and services in front of the massive audience. Over the last decade, Facebook has shifted from the most prominent social medium on the internet into one of the biggest marketplaces.
There are a lot of reasons why these many people are fond of using Facebook. Its user interface is easy to navigate, while its user experience is also digestible. Its constant upgrades to better accommodate the needs of its international users have not gone unnoticed throughout the years. It has even become the top source of news and information for many people, though not always for the better.
While Facebook remains a subject of controversy as it is a venue for various social functions we take part in on a day-to-day basis, no amount of bad publicity may be enough to break the network it fostered. A big reason for this is Facebook social media marketing.
How Facebook For Social Media Marketing helps your business?
One of your most substantial business opportunities can come by using Facebook for social media marketing. Most of the marketers believe Facebook provides the highest return on investment. When you compare Facebook marketing to traditional forms of advertising like TV, radio, or newspapers, it’s easy to understand why it is so effective…
The capacity to target particular messages to specific people (and monitor it all) is something unique that will not let you go somewhere else. In this section, we will take a look at the top reasons why so many brands are advertising on Facebook, and why you should be doing it too. Just keep scrolling!
Content promotion
Facebook Ads promotion isn’t limited to just products and services – you can promote your content on there too. By putting money behind the content you write, you can get hundreds, or even thousands, more eyes on your work than you would organically. These views can then cause the goals you set out to achieve with your content strategy to come to fruition.
When it comes to choosing which posts to promote, you may be tempted to go for ones that are performing poorly to get a more even spread of views. However, Facebook’s advertising algorithm rewards more engaging content, and so pushing your most popular work will cause your post to see more engagement. An easy way to promote your content is to boost posts. This is a quick and cost-effective way of creating a conversation with your audience on Facebook.
Nothing beats the reach of Facebook
Let’s face it – Facebook is huge. Insta or Snapchat might be more popular with young people now – but Facebook still has the biggest reach and the most users. This can’t be avoided. There are still over 2 billion monthly users on Facebook (source) – and you can’t argue with that.
Not only does it have the most users – it has the most reach. That means you can get to older people as well as people from different background more easily with the right Facebook ad campaign. Snapchat might be popular in the west – but the west isn’t everything. Facebook is simply bigger in more places than any other platform.
It’s also got high usage for both men and women – which not every platform can compare to. While some of those other social media networks might be right for a super-specific product that’s aimed at a particular market – Facebook is still the best for broad appeal.
You Can Target Specific Users
Another reason why you should advertise on Facebook is it allows you to reach your target audience. Facebook is the most targeted form of digital advertising because advertisers can promote to customers according to:
Age
Gender
Location
Job title
Industry
Marital status
Interests
Behavior
Location
Use Facebook advertising to engage your customers even more. It works even better for advertisers who know their audience by heart. You know from the skin to the bones. A Facebook ad targeting option that you need to be familiar with is Lookalike Audiences. It is a way to connect with a new audience who are likely to be interested in your brand, product, or service because they are similar to your most profitable existing customers.
Remarketing
Does it ever feel like you’re being followed by an ad? You came across a brand and now your Facebook feed shows you advertisements for them. That’s called remarketing. Facebook ads can be set up to target those who have previously engaged with your brand in some way. This can be from visiting the site, adding something to the basket, filling out a squeeze page, or simply exploring the contact us page. Whatever stage your potential customer got to before they left, for whatever reason, can be drilled down to.
These people are great to target with your ads because they may have simply got distracted and left, rather than having decided your product or service isn’t for them. These customers are already warm towards your brand and are more likely to convert, making your job a little easier.
Achieving your goals
Another benefit of advertising on Facebook is that when you create your campaigns you get to choose from a wide range of aims. These dictate certain aspects of your ads depending on whether you’re trying to drive traffic to your page, sales, brand awareness or simply get your message in front of as many people as possible. Because you can be so specific with your advertising, it’s important to know yourself from the beginning what your aim is and choose accordingly.
Better yet, if you’re torn between a few, you can create separate ad sets each with different setups. From there, you can compare your results and see which brings in the most leads. Facebook advertising success is all about testing and making tweaks: you can be expected to get things perfect the first time around.
Positive impact on SEO.
Some marketers claim that social media influences search rankings. It’s believed that robots take into account your data in the About section while ranking. Moreover, your social media engagement contributes a lot. Shares, likes, and comments tell Google that people are interested in your brand and engage with it. Although there is no exact proof, it isn’t superfluous either.
Facebook offers ads for your specific business goals
Marketers can also choose from a range of “advertising objectives” that suit their business goals. This is great for businesses that want to prioritize different results for their ads. For example ads can be designed to drive more: post engagement/interaction, more site traffic, lead generation, etc.
In fact a benefit of Facebook advertising for your business is that you can set up “Ad Objectives” for greater brand awareness, brand consideration, or for just straight conversions! Plus their ad platform also let’s business focus on broader goals for business growth like leads, sales, and expanding visibility. The Ads Manager tool offers Facebook advertising benefits in the form of ad objectives designed specifically for these needs.
Facebook Provides Useful Analytics
Advertising on Facebook allows you to reach users when they may not be in a buying frame of mind. Rather than a limitation, this can be an opportunity. Whereas your ads may be ineffective for pushing for a sale, they can be useful for improving brand awareness and capturing leads for nurturing.
Now, this can make measuring the success of your ads more complicated. However, Facebook simplifies the process by providing you with insights related to your goals. Many of these are about social ROI — or how users reacted to your ads.
For example, in addition to data about impressions, reach, and frequency, you receive information about likes, shares, comments, page likes, and click-through rates. All these metrics are in real time, allowing you to make changes to your ads as necessary.
You reach more people than with just organic social media
This is another reason why advertising on Facebook is worthwhile. Because businesses will reach more people than with just their organic social media marketing. And they’ll be able to expand the reach of their existing content both on-platform and off.
Paid advertising and organic advertising aren’t exclusive though, you can do both! And with ad types specifically designed for engagement, signups, or followings, paid-ads can actually improve your organic traffic as well. And they’ll do it faster – one of the key benefits of Facebook advertising. Paid ads get better engagement, far greater impressions, and more conversions. This means your content gets more views.
They give better content marketing results
Facebook ads can be used to bolster an existing content marketing campaign. Content marketing is a broad digital marketing method that involves on-site content, blogging, social-media, and even search engine optimization. Facebook can help in all of these areas.
Facebook ads can help a business get more visibility for their Facebook content and boost traffic to their core website content – whether it’s cornerstone site content, simple ad copy, or blogs. Moreover, Facebook ads can be set up to target greater site traffic, more impressions, and even click-through-rate.
How To Do Successful Social Media Business Marketing On Facebook?
Now you have got an idea why Facebook is leading the marketing world, and also you should be marketing on Facebook. In this section we will go through the strategies you can apply for successful marketing on Facebook. Keep reading!
Much like any other form of marketing, Facebook social media marketing entails technical skills and knowledge in order to achieve an effective execution. Learn the crucial steps in planning and running a successful marketing strategy on Facebook.
Choose your content
One of the factors that make Facebook appealing not only to individual users, but also to businesses, is how it accommodates various content formats. Users are able to post texts (status updates, notes, captions, etc.), links, images, and videos. Taking a page from its sister platform Instagram, Facebook also allows users to share short videos that will last on their pages for only 24 hours.
A mix and match of these formats can enhance your messaging. Many marketers believe that younger audiences are more likely to respond to videos and social content, while older audiences prefer more news articles. This difference of preferences among generations also plays a role in understanding your audience for a stronger marketing strategy. Learn more about how to market to every age group here.
Know more about your target audience
This is perhaps the most important step when looking to run a successful Facebook marketing campaign. Knowing your target audience’s needs and preferences allows you to choose your next steps: what type of content you’ll send out, when you’ll send them, and where you’ll send them.
Identify your target demographics so you can uncover the best ways to connect with and engage them. Facebook also has an insights tool called Audience Insights that will help you find information about your audience’s key demographic traits such as age, gender, location, and Facebook usage (history, nature, etc.), as well as pattern predicting factors like their past purchasing activity. The output from this first step should serve as the anchor of your marketing strategy, so make sure you do it right.
Plan your content strategy
No need to overcomplicate this. Your content strategy is:
What you’ll post
When you’ll post it
What to post
Will you share behind-the-scenes glimpses of your process? Will you post exclusive discounts? Or Will you stick to business, or include some fun and games?
Creativity is encouraged, though. Blend what you know about your target audience with what you think will perform well.
Define your goals
Why do you want followers? What do you want them to do? For most companies, the answer is, “Buy something.” But it’s not always about money. Other common goals for a Facebook Page are to:
Build brand awareness
Improve customer service
Maintain a consistent brand image across social media
Bring in traffic to a physical location
Your Facebook marketing goals will depend on your overall marketing strategy.
Setting achievable goals and objectives you’d want to achieve should help guide your strategy making and stop you from veering off of your plans. This should also inform your choices on what steps you will take next in order to reach these goals.
Measure your results
The last essential step to keep in mind when running a Facebook social media marketing strategy is to measure your results and adjust your strategy based on the results of your campaign. Facebook has a tool called Facebook Insights that can help you understand how your page is performing.
Using this tool, you will be provided with an analytics dashboard that lets you see how many viewed your page, liked it, and how many people saw your content and engaged with it.
WRAPPING UP
This post has covered a lot of ground. You now have a basic understanding of why you should invest in Facebook advertising, and how Facebook is best for social media marketing. As well as ideas for improving your campaigns and much more. But are you ready to take things a step further? Then at Fansoria, our facebook experts are ready to assist you further about how we can put our techniques to grow your brand up through different Facebook marketing services including buying likes, comments, shares etc. Choose any of our packages today and let’s get started!
