“Are you looking for the best social media platforms for business so you can work on your social strategy and see a larger ROI? Then you are on the right page.”
Social media can be one of your company’s most profitable marketing channels. It’s an excellent way to build brand awareness, connect with existing customers, and generate new leads to fill your funnel. Social media platforms have become a common way for marketers to reach new customers. The good thing is that you can find customers for different industries on social media. However, with the high number of social media platforms available, it can be difficult for you to select the right one for your business.
You may want to use all of them, but the fact is that some social media platforms are more suitable for marketing than others. It means that you need to ensure that you’re using the right social media platform depending on the target audience for your business. This way, your marketing campaigns will be more effective in terms of reach, conversions, and the amount of revenue that your business will generate.
But with over 65 social media platforms in existence, which one will give you the most bang for your buck?
Today, we’re going to answer that exact question. We’re going to share the top social media platforms for business. Then, we’re going to teach you the reasons to measure your social media performance for your business.
Why Market on Social Media Platforms?
The number of people using social media platforms globally has been rising for the past decade. The number of active social media users is expected to hit 3 billion before the end of 2020.
Some of the leading social media platforms in terms of population include Facebook, Instagram, LinkedIn, Twitter, etc. These platforms have reshaped the lives of people in terms of the way they communicate and exchange content on the internet. Your customers are already interacting with brands from your competitors on social media. It means that if you don’t speak to your customers on social media platforms, you will miss out. Great marketing on social media can make your business successful by driving leads and sales.
Social media marketing platforms can help you achieve your marketing goals, such as:
- Increasing website traffic
- Raising brand awareness
- Building conversion
- Improving interaction and communication with key audience
- Creating a brand identity and positive brand association
The more you engage your audience on social media platforms, the easier it will become for you to achieve other marketing goals that you have. T
Top Social Media Marketing Platforms
Here is the list of social media marketing platforms that you can consider marketing your brand on:
Let’s get started.
Best Social Media Platforms for Business Marketing
Before we get started, let’s get clear on the goal of this post. It’s NOT to list off a few social media platforms. And it’s NOT to give your “the silver bullet” platform that will solve all your troubles.
Instead, the goal of this post is to teach you how you can use each social media platform for growth. That way, you can choose the right one for you.
Facebook has more than 2.27 billion active monthly users, which makes it your number one choice. With the Facebook Ads Manager, you can create ads that target users based on factors such as age, location, gender, relationship status, level of education, interests, job title, purchase behavior, device usage, etc.
Facebook also allows you to create Custom Audiences from the list of phone numbers or email addresses that you’ve collected to reach the current customers. You can also use Facebook Pixel to target the customers who have visited your website. A Facebook business page is a must for each company, but ensure that you update your page regularly.
Twitter has an average of 186 million daily active users.
It is a fast-paced platform, and many users visit it to get new information. It makes it a good marketing platform for companies that publish original content regularly. Twitter also makes it easy for its users to share links to new blog posts and pages, and if you do it regularly, you will send users directly to your new content. If you develop the habit of sharing useful and informative content from other sources, you will create your reputation as an authority in your industry.
LinkedIn is known as the primary social networking site for professionals.
You can use it to update your customers on your business, recruit new team members, and connect with industry partners. Since it’s a professional network, it makes the best choice for B2B social media marketing. Forbes ranks it as the best platform for generating leads, and it accounts for 46% of the social media traffic generates on company websites for B2B firms.
Instagram is owned by Facebook, and it boasts more than a million monthly active users. It has similar advertising options as Facebook.
Instagram is a visual platform that allows you to showcase the personality of your business. It is not a text-heavy platform, and it doesn’t allow links within posts. The good thing is that you have access to several tools that you can use to improve the creative experience of your audience. Instagram is the best platform for your business if you need to reach your customers through photos and videos. You can post photos of your products in use and ask your followers to do the same.
Instagram hashtags are also a great way for marketers to reach a wider audience, and this audience can be expanded further, through the Instagram stories or Instagram Live Video feature. Instagram also provides advertising options for businesses, which are accessible through Facebook.
YouTube has over 2 billion registered users. It is the best social media platform for highlighting the company culture and creating tutorials and demonstrations.
If your company is capable of creating its content, YouTube can be a great platform for connecting to users. Apart from the views that you get directly on the platform, you can also use YouTube to host videos to be embedded to your site. Visual content is an effective way of engaging site visitors. It gives you a reason to create an account on YouTube.
Pinterest has over 400 million monthly active users, and it’s a social media platform for sharing products.
If you have an eCommerce business, Pinterest is a MUST for you. 87% of pinners have purchased an item because of Pinterest. You can upload individual photos alongside short descriptions and links to the product page. Pinterest also has a built-in shopping feature that makes it easier for businesses to promote their products on their site.
The marketer can use rich pins to give context to a product, article, recipe, and app pins, and use their advertising options to reach more users. It gives marketers an easy way of directing traffic to their product pages and connecting with potential customers.
Reddit has more than 430 million monthly active users.
It is a good platform for audience or content reach and interaction with niche audiences. Reddit provides users with similar interests with a platform where they can share ideas. The users can share links, and content, or ask questions on topic groups known as subreddits. The good thing is that there are subreddits for nearly any topic.
Marketers can use Reddit as a research tool to know what their audience is talking about and then create content based on that. Other than research, Reddit provides its users with advertising options to help them get their businesses in front of interested users.
Snapchat has more than 238 million daily active users.
It is a good platform for sending real-time updates and promoting events. Snapchat allows its users to post photos and videos that remain active on the platform for 24 hours. It makes it good for businesses that need to promote timely events, like product launches or a conference.
It also allows marketers to create custom, branded geotags to promote events in particular locations during a particular period. Snapchat is a well-known platform for an audience that skews younger, making it the best platform to target college students.
Tumblr is a microblogging platform that does not perfectly fit in the list of social media platforms, but it’s a site to help you reach a target audience aged between 16 and 34 years.
It has 507.2 million registered blogs. Tumblr has the youngest demographic of all social media sites, and its users are very active. However, if you’re not familiar with the platform, it can be challenging for you to market your brand on it.
The TikTok social media platform has more than 689 million monthly active users from across the globe.
It is a good platform to help you give users a peek behind your business scenes and take part in viral trends. It allows its users to share short videos for various purposes. These short videos can be viral dances, quick tutorials, and comedic kits. Other than sharing videos about your business, you can also use TikTok’s advertising features to promote your business.
How to measure the success of your social media campaign?
“Once you decide which platform you’re going to incorporate into your marketing campaign, the next step is to find ways to track your progress.”
Social media performance can hold the keys to many vital pieces of information regarding your brand. As a result, there are many reasons why your social media performance should be tracked. The information derived can help you to continue successful campaigns and eliminate those that aren’t working. The information derived from the metrics also helps to guide future social media marketing efforts. It will help you determine where to play up your marketing efforts as well as which areas would be better left alone.
Here are some major reasons why measurement should be an important part of your every campaign:
Social media performance sheds light on vital information regarding which campaigns are most effective for your brand. It’s an accurate and efficient tool when it comes to measuring individual marketing efforts using social media. Tracking allows your brand to clearly see which campaigns are working and which are not. This is extremely beneficial because it paints a clear picture of where future marketing efforts should be concentrated. Metrics from social media give clear information terms of information that show which platforms are most effective when it comes to reaching your customers.
Keeps Your Strategies Cutting Edge
Tracking ensures that you are using the most effective steps and methods to reach your customers with any given campaign. Tracking provides your brand with time-sensitive information that gives you a clear view of what your customers want. What once worked for your customers may not work now.
Tracking allows you to get a continuous flow of information that reveals what trends are working up to the minute. This helps you keep your campaign strategies relevant and cutting edge. If social media metrics reveal that a certain campaign is not as effective, that lets a brand know where not to spend money. An underperforming campaign is a money waster. Gathering information about which strategies work also saves time in addition to money.
Understand How Social Media Fits into Your Business
Measurement is a great way for you to understand how social media fits into your business and which platform is most appropriate for your business objectives. It’s important to think about your audience and where they are on social media when choosing a platform.
Trying and testing the different social media platforms available allows you to see just how effective they are for you. Understanding your business objectives and your social media use will enable you to see how they co-operate and coincide with one another. When you see how social media fits into the bigger picture you should see that your overall strategy relates directly to your business goals.
There are many ways in which social media ROI can be measured, such as lead generation, sales, likes, views, revenue, new customers, clicks, registrations, etc., and which of those will be incorporated depends on what one wants to achieve within the campaign.
Are Your Social Media Efforts Attracting More Customers to the Business?
Gaining visibility for your business is highly important, but your number one goal should be to drive real results. There’s nothing wrong in analysing the number of comments, retweets, shares and likes a certain post or tweet gets, but there’s even more data that can make a bigger impact.
The question you need to focus on is how the retweets and likes transfer into paying customers. That is the data that can bring real value to your business and will provide insight that can help you achieve your goal.
Google Analytics is a great tool to help you find out if you really are attracting more customers to the business. If you’re putting more effort into your social media and social traffic is increasing, then you are on the right track.
Review Your Results and Reset Your Goals
Through measurement, you can determine whether your social media initiatives have led to positive results. Furthermore, if they haven’t, measurement can help understand what adjustments are needed.
Based on your findings you can then reassess your goals depending on what you are aiming to achieve with your campaign. Examples of new goals might be to improve brand awareness, drive more traffic to your website, reach new audiences, or generate leads.
The way to determine ROI for social media is not the same as traditional media like TV and digital. It should be measured independently of other channels. But at the same time, it is important to apply the same standards. PRs should focus on business goals, by shifting social media measurement metrics from ‘activity’ to ‘value’ metrics. In the world of social media, people share and amplify the impact of other media, and therefore a value needs to be attached to this.
Social media tracking allows a brand to play with different campaigns to see which ones will perform the best. It gives a brand a view into what types of campaigns work best and where. The social media landscape is continuously changing and evolving. Experimenting helps a brand to uncover more information and put it to use. The social media platform is perfect for this type of experimenting because it is continuously evolving.
Social media tracking provides essential and expedient information about your brand and how well it’s doing on many levels. This information is crucial to where you should be focusing your attention and your revenue.
Rewards Loyal Followers
Tracking allows you to see which customers engage with your brand the most. These customers are influencers and prospects. They are the cornerstones of your social media community. This allows your brand to create personalized and targeted promotions that give your brand a more human feel. Engaging and listening to loyal customers have a proven record of generating strong leads and conversion rates.
Pro Tip: Be selective with your social media presence
Regardless of the size of the social media site, consider whether your brand’s target audience is active on those platforms. It’s better to pick two to three sites and do them well rather than create so-so content for five or more different platforms.
Are you committed to adding at least these social media platform into your marketing strategy? Whether you integrate one platform or several, you can be sure that it’ll increase your brand’s exposure and contribute to your overall marketing success.
And, with buying likes, followers, views, subscribers, etc. for above mentioned social media, integration is easier than ever. Now the question is: how to buy these services?
Numerous packages For Buying Social media Likes, Followers, And All
There is certainly no lack of the necessary selection in our shop. We offer you a wide range of sizes in every area, so that the right solution can be found for every platform. This way, we effectively support you in your social media marketing and make sure that the creation of new videos is worthwhile. At this point, it makes perfect sense to choose one of our offers and select a suitable package. But what exactly do we offer for your marketing and which packages make the most sense? The answer is “everything”. Ranging from likes, views, followers, comments, subscribers and all
These are available in small packages as well as in large versions, thus providing the right offers for beginners and experts. At this point we would like to support you in making the right decisions. Because of the numerous packages for your marketing, the choice is always yours.
In this way you reach the right target group without much effort and position yourself from the best side. Thanks to the enormous variety around the suitable offers you will certainly find what you are looking for quickly.
What are your thoughts? Which social media platform you found most suitable for your business? How do you measure your social media efforts? How do these ideas help you align your business goals with your social measures? Leave your comments and questions in the box below and if you have any other queries, you can ask our team of professionals as well. We are happy to help you!