What Is YouTube Marketing?
YouTube Marketing is the process of promoting your business on YouTube through videos and ads. Because video is an extremely powerful medium, YouTube is growing faster than any other platform out there. It is the second most visited site in the world after Google. People love to watch videos, and a great number of people prefer watching videos to reading text. That’s why YouTube has been consistently growing since its launch in 2005.
Right now, the platform has over 2.3 billion active users worldwide, and many brands are using it as a hub to connect with their target market. If you’re still unsure whether or not you should use this video-based social network as a way to improve your brand’s online presence, read on to discover the 8 reasons why a YouTube channel is a requirement for brands, now and in the future.
1. YouTube is Growing Fast
YouTube is currently the second largest search engine, after its parent company, Google. It’s also the third most-visited website in the world, surpassed only by Google and Facebook respectively.
Each month, over a billion people visit the video-sharing site, and every minute over 100 hours of video are uploaded onto the platform. Long story short, YouTube for businesses has become so huge that you are guaranteed to find an audience that you can transform into eager fans and loyal customers of your brand, regardless of the industry you’re in.
With the right strategy, you will be able to tap into the website’s horde of traffic. All you have to do is focus on educating, entertaining, and providing solutions to the problems faced by your target audience. Once you have your strategy in place, you will be able to build and grow your business thanks to the ever-increasing stream of leads that you can generate on the platform.
Some of the platform’s best-performing content includes:
How-To Videos: You can create high-quality videos teaching your audience how to achieve a specific goal as a way to showcase your business, product, or expertise, as well as market your brand online through this popular social media platform.
Explainer Videos: Explainer videos help you highlight the features of your product or service to potential users. These have a softer approach and are more informative than promotional videos, which makes it a lot easier to market to your audience.
Training Videos: Another effective way to use YouTube to move your brand forward is by posting training videos that give your prospects a taste of what to expect from your brand in the form of a video presentation.
Get Found on Google
Yet another reason why a YouTube channel is a requirement for your brand is that Google includes YouTube results in the SERPs (search engine results pages). Google’s Universal Search blends together all the results, including videos, images, books, news, local searches, etc. in an effort to provide users with the most relevant and useful answers to their queries.
Lately, videos have been appearing more often in the search results, which is unsurprising given that video consumption is on the rise. The inclusion of more videos in search results also shows that Google considers them to be just as important for providing information to searchers as text-only pages. This is something you can use to your advantage by creating complementary videos for the articles on your site and then posting them on YouTube to make it easier for the right people to find your content.
Using YouTube as part of your overall marketing strategy has the added advantage of building backlinks to your website, which further boosts your visibility online.
Build Trust with Your Followers
One of the main benefits of having a YouTube channel relates to your brand’s credibility and how it allows companies to have an impact on their channel management strategy. Having a YouTube channel for your brand can help to increase trust with your followers, which is important because people won’t buy from you if they don’t trust you.
You can begin to build trust by adding a personal touch to your video content and showing the “human” side of your brand. For the most part, brands that drive traffic to a landing page with a video of a person speaking about the product/service experience a dramatic increase in the generation of leads and sales.
When you can relate to the audience on an emotional level, it helps to boost their trust in your business. This, in turn, increases your conversions. But, keep in mind that anyone can set up a channel on YouTube, but that doesn’t mean that they instantly become trustworthy. Only the truly good channels that offer high-quality, useful content get the most views and subscribers.
Viewers are smart, and they can tell from a mile away whether or not you’ve put the effort into creating your channel.
Here are some of the things you can do to build trust with your followers:
Use custom graphics on your channel you create with your desired graphic design software.
Add an “About Us” section with relevant information.
Add links to every video you upload and make sure you’re using the right video editing software to make it beautiful.).
Respond to all your comments.
Doing these things all show your viewers that you are truly interested in creating a channel that is worth viewing, which will enhance your brand’s credibility and develop trust between you and your audience.
PRO TIP: Keep all of your channels images in a photo management platform so that you can see what you’ve created in the past and reuse images when it’s appropriate.
4. Showcase Your Company’s Personality
Another good reason to start building your brand’s YouTube channel is to showcase the personality of your company. This is a great way to:
Set yourself apart from the rest;
Build an engaged and loyal audience on the social media platform; and
Encourage prospects and customers to learn more about your products.
One way to showcase your brand’s personality on social media is by sharing your story. Remember, people buy from those they know, like, and trust. So, by injecting a personality into your brand stories, it helps to make it easier for your audience to relate to you.
Another way is by having a conversation with your audience as opposed to a one-sided monologue. In all your communications, use a conversational tone that builds rapport with your viewers.
5. Connect With Influencers in Your Industry
YouTube is an excellent platform for influencer marketing, and your YouTube channel can be a great place to connect with influencers in the industry through interviews. It can also be a way to gain free word-of-mouth buzz for your product if your videos go viral. If you can come up with a creative concept that your audience will find impossible to ignore and then work with an influencer in your industry to share it with broader audiences, it’s highly likely that your content will go viral, generating massive awareness and interest in your brand.
This category is one of the trickiest to navigate, but once you have a firm understanding of your target audience and the YouTube Creator tiers, you will be able to find YouTube influencers to partner with for successful marketing campaigns.
6. Create an Extra Income Channel
If done right, your YouTube channel can be an extra income source for your business. It’s beyond the scope of this article to discuss all the different ways you could monetize your videos, but here’s a quick summary of what your brand could do to generate revenue from your YouTube channel:
AdSense for Video: This is one of the most commonly used ways to create a revenue stream from your YouTube channel. All you have to do is sign up for a Google AdSense account and enable the video monetization features to start earning money from your video content.
License Your Content to the Media: If your brand creates a viral video, you can leverage its mass appeal by licensing the content to media outlets, online news sites, morning shows, and other creators in exchange for money.
Sell Products or Merchandise: On YouTube, there are a ton of products that you can sell to make money on your channel. Merchandising, in particular, is a great idea because it also increases your exposure by placing your brand and personality out there in the offline world.
As long as you consistently create and share content that your audience finds relevant and useful, your viewers will promote your brand and buy from you.
7. Increase Dwell Time on Your Blog
One of the best things about creating a YouTube channel for your brand is that your videos are not limited to just that platform. You can gain additional exposure by embedding the videos on your blog. This also serves as a great way to reduce bounce rate, boost engagement, and increase page dwell time. When ranking your website on its search engine, Google takes into consideration the duration of your visitors’ stay on your website.
If people don’t stay long or they leave straight away after viewing a single page, that isn’t too good for your site. The longer visitors spend on your page, the better, and engaging videos that play for a few minutes can help you encourage visitors to stay a little longer on your blog. The best part is that you get all these benefits without eating up a lot of space on your website or slowing down your page loading speed. Your file is uploaded to YouTube and you can simply paste the embed code onto your own site to share your YouTube videos with your website audience.
8. Grow Your Email Subscriber List
Finally, you can use YouTube to increase the size of your email list with calls to action on your video content.
Although last on our list, this is among the biggest benefits your brand will reap from using YouTube. After all, your email list plays an important role in increasing your conversions. It provides you with warm leads that you can update, follow up, and (hopefully) convert into actual paying customers. When you consistently create high-quality, useful, and engaging video content, it not only opens the door to brand-new visitors who might otherwise never have come across your brand but also allows you to establish a connection and develop stronger relationships with those visitors.
In addition to including calls to action at the end of your videos, you can also use YouTube video editing software to embed sign-up forms directly onto your videos. Viewers can stop the video temporarily to quickly subscribe to your email list before continuing. You can also include videos on your landing pages, giving you a higher chance that your prospective customers will click on the “subscribe” button.
This is an effective approach that makes it a lot easier for you to build your email list while providing your audience with engaging content that they love.
Not sure if YouTube can help grow your business? In this section, we will discuss the key benefits that YouTube can provide to your business.
Heavy Traffic
YouTube is growing exponentially, with more than 5 billion videos consumed every single day! This is much more traffic than any other platform out there. Even if you don’t create many videos for your business, you can still easily reach an audience by advertising your content on other people’s videos. There is so much traffic on YouTube that you’re guaranteed to find potential customers as long as you cater to their needs. Here are some YouTube statistics that you should know:
YouTube gets 30 million visitors per day.
300 hours of video are uploaded to YouTube every minute.
68 percent of YouTube users say that videos help them in their purchasing decisions.
The number of small and medium business advertising on YouTube has doubled over the last two years.
YouTube is available in a total of 76 different languages (this covers about 95 percent of the Internet population).
YouTube has its own local versions in more than 88 countries.
Higher Visibility on Google
You might have noticed that videos are appearing more often than other forms of content on Google’s search results. You can take advantage of this by writing high-quality content on your website and creating videos from this content on YouTube. Doing so will create backlinks to your website, which means that your business will be found more often on Google search. By utilizing YouTube marketing, you are also increasing the online authority of your business. The more authoritative you are on Google, the higher your page will rank on the Google search engine result page.
Here are some tips you can use to increase the authority of your website using YouTube:
Get other websites to embed your videos on their websites.
Associate your website with your YouTube channel.
Share your videos on other social media platforms.
Use different video styles to engage more with your consumers.
Boosts SEO
Aside from YouTube’s own search engine, YouTube video marketing can also boost your search engine optimization (SEO) efforts and perform well on Google search engine results pages (SERPs).
Thanks to Google Universal Search, mixed media can show up on SERPs. Images, videos, news, books and even local searches are shown on results pages for a comprehensive set of answers to what people search for. But videos are now showing up more often at the top of SERPs. Google prefers YouTube not just because it’s one of its subsidiaries but also because of the native transition between the two websites.
Take advantage of these metrics by writing high-quality content and complementing your web pages with YouTube videos. Pages with video are 53 times more likely to show up on the first page of SERPs.
Evergreen Content
We’ve seen the massive growth potential of viral marketing. But it requires either a stroke of genius or incredible luck and sometimes both, for your content to go viral. For stable growth, many YouTube video marketing companies have had considerable success by leveraging evergreen content on YouTube.
Evergreen content is content that stands the test of time. It remains relevant for long periods, giving you more growth opportunities. When using YouTube for business, you can repurpose old content to reach out to old and new audiences without significant investments in time, money and equipment. For instance, you can repurpose an old but popular blog post into a podcast, video series, infographic and explainer video. As a result, your YouTube video marketing company gains four additional pieces of content that you can leverage to gain more views and generate more engagement.
Offers Greater Insight into Campaigns
The best thing about YouTube advertising and marketing is that it offers free analytics on each video’s performance. YouTube’s Insights feature provides all the data you need on the number of views you are getting, your viewers’ demographics and your subscribers’ status, similar to Google Analytics.
But the best thing about YouTube Insights lies in its most powerful feature: Discovery. You gain more insight into how users are finding you on the website. It shows what channels are being used to find your videos. Data on the specific dates, external and internal searches and the keywords used to find you are all available on the Discovery feature. All of these will help you improve your YouTube marketing services to help you optimize future videos.
Conclusion
YouTube provides every business with an insane opportunity to get more traffic and customers. However, it is also a very competitive place as well. This means that you can’t just start uploading videos and expect to see results overnight. Many big businesses jump into YouTube marketing with no strategy – their lack of views and subscribers show for it. The truth is that to succeed on YouTube is not just about creating great videos. It’s knowing how to optimize those videos around keywords that people on YouTube are searching for. If you want to succeed in YouTube marketing, click here to see how we can help. We offer different services, ranging from buying subscribers, views, like and all. Over time, this will help you sell more and grow your business with video