Pinterest can actually help your business standout

What is Pinterest? How does Pinterest work? Benefits And Uses

Pinterest can actually help your business standout

“Think of Pinterest as a virtual pinboard or bulletin board, but with organizational and bookmarking tools benefits.”

What Exactly Is Pinterest Used For?

If you’re interested in a subject, such as cooking or decorating, find images you like on Pinterest or on the web, and then save those images to your Pinterest bulletin board. Create multiple bulletin boards to catalog your interests. For example, create a wedding board, a recipe board, and a decorating board. For example, to create a recipe Pinterest board, browse through Pinterest to find images of delicious dishes you want to try, then click the image to find its recipe and instructions. Save, or pin, that recipe to your recipe board to access it when you want.

Pinterest is also a social network. Users benefits by following each other and by liking and commenting on images, similar to Facebook or Instagram. Save someone else’s images to your boards, and private message people with whom you share interests.

Why use Pinterest?

Pinterest can actually help your business standout

We use the Internet to search for all kinds of information, but it can be difficult to keep everything we find organized. Think of Pinterest as a sort of digital bulletin board or scrapbook for collecting the things you find online. For example, let’s say you like using the Internet to discover new recipes. Whenever you find a recipe you like, you could save that recipe to a board. When you click a pin, it will link you back to the original website, turning your board into a collection of visual bookmarks.

Browse your home feed

Your home feed is where you’ll find Pins, people and businesses we think you’ll love, based on your recent activity. We’ll also show you Pins from the people and boards you choose to follow. You can also search for Pins by typing in keywords into the search bar. Try typing “birthday party” in the search bar to see ideas for birthday party décor, party food recipes, and birthday gift ideas.

Discover ideas

Use the search bar to discover ideas, people and trends. Explore suggested topics or search for topics of your own. Tap Profiles on the search page to discover creators, people and brands based on your search. Use your camera to find ideas relevant to your photos and narrow beauty results by skin tone range or hair pattern.

Create Pins

Upload an image from your computer or mobile device to create a Pin. You can also create and save Pins from images you find online. Add a title and a description to each Pin you create and a website link if you have one. You can edit a Pin’s information at any time and move it to any board. You can create Idea Pins to record multiple videos, add images, lists and custom text in a single Pin. Use Idea Pins to create step-by-step guides or share a collection of ideas.

Create boards

The Pins you save live on your boards. Name your boards and arrange them on your profile however you want. Invite other people on Pinterest to collaborate on Group boards to find even more ideas. To organize your Pins within boards, create board sections. Add a “Decorations” or “Party games” section to your Birthday party board to keep similar ideas in the same place. Organize your Pins in whatever way makes sense to you. You can also add notes to create checklists or other reminders.

If you prefer to keep your Pins private or you’re throwing a surprise birthday party, you can make your board secret. Only you and anyone you invite can see your secret boards.

View your profile

Find all the Pins you save, boards you create, and Pins you try in your profile. You can also see who’s following you and the boards and people you follow. Anyone can see your profile, but your secret boards will stay hidden. Only you can see your secret boards when you view your own profile.

Why have a Pinterest Business account?

Pinterest can actually help benefits your business standout

Here are some of the benefits you may find on Pinterest:

Drive traffic to your website

Pinterest has the ability to drive massive amounts of traffic to your website through inbound links. Since every pin includes a link, you can easily lead your audience to the source (such as your website). Think of the number of visitors you can bring to your website by posting images of your products or even promoting repurposed content from your blog posts.

The referral traffic from Pinterest is higher than most social media platforms. The catch is that this traffic is heavily reliant on good content. Remember that Pinterest is a visual medium, so to get your audience interested in following your links, your visuals have to be of high quality. This way you can leverage from Pinterest benefits.

Make use of visual search

As much as Pinterest may seem like any other social media platform, it actually works as a search engine but for images. Think of a Google Search. You go type in your search term in the search bar then Google gives you results related to your query. This is essentially how Pinterest works. You’re given the best results in the form of pins and boards for the keyword you typed in.

Appearing in these results can be extremely lucrative to your business. This is achievable by creating and organizing your pins in a way people can easily find what they’re looking for. In addition, promoted pins appear at the top of related searches. By properly optimising your pins, you can reach the people who are looking for exactly what you’re offering.

Generate more conversions

Pinterest benefits as an information source for most of its users when they are about to make a purchase. Remember it’s like a search engine where users are doing their research before making a decision. And even though they may not make the decision right away, they can easily save your pins as they plan for a later purchase.

With Pinterest, you’re likely to convert your audience to prospects or customers by having great visual content that ties back to your product or service. This is because unlike other social platforms, Pinterest ‘reduces’ the number of steps in the buyer’s journey. Or rather, it enables you to convert leads into sales at a much faster rate.

Grow your brand authority

Other than pinning your own content, you can add related content from outside sources to your boards. Following and engaging with other businesses (in the same industry as you or those with similar interests) will not only humanize your brand but also increase your brand authority.

Social interaction is still important on Pinterest and it’ll help you get recognised by other users while providing more useful boards to your audience. Group boards are also an available feature on Pinterest that will enable you to share ideas and plans with others. They are a great way to increase your blog traffic.

Find out what your audience is interested in

Every business is driven by understanding and catering to the needs of their customers. This is what feeds your business goals and ultimately your marketing goals. By being on Pinterest, you will get to see what your target audience is interested in and trends in your industry. This may help you identify gaps in your product or messaging proposition. You’ll essentially be able to find new ways to market your products or services in a way that fits what your audience is looking for.

More Website Traffic

As a visual search engine, Pinterest does more than help people discover new content–it also helps increase traffic to your website. In fact, Pinterest drives more traffic than any other social media platform. And it’s not just any traffic–85% of weekly pinners have bought something based on Pins they see from brands, illustrating the quality of traffic.

Additionally, Rich Pins automatically sync information like price, description, and availability from your website and appear in the Shop tab of search results. Rich Pins are therefore benefits a great way to add more links to your website, drive more traffic, and convert.

Improve Your Reach

According to Pinterest, 97% of the top searches on Pinterest are unbranded, meaning people are using this visual search engine as a discovery tool. And when they find it, 98% of the people try these new things. Users don’t just Pin the things they love, they spend on them as well, translating into a huge opportunity to drive sales and conversions if you can get your products and services in front of your target audience.

Solid Choice For Advertising

One of the benefits of having a Pinterest Business account is the ability to run targeted ads and promoted Pins.

But what makes advertising powerful on Pinterest is its targeting options. Pinterest knows what people are looking for and are interested in via the Pins people save on their boards. These metrics can be used to deliver your content while targeting the right audience and offering them the right solution at the right time, leading to higher conversions. Besides, Pinterest users are 3x more likely to click on a Pin to learn more about the product or service than on any other social media platform. So, if you have compelling content delivered to an audience that is already looking for your products or services, then there is a high chance of driving traffic and conversions to your website.

Benefits of Using Pinterest as a Blogger

Pinterest can actually help benefits your business standout

As you know the benefits of using Pinterest, lets find out the benefits of Pinterest you can get particularly as a blogger.

1. Build Another Source of Traffic for Your Website

If you want to build a successful long-term blog, getting traffic to your website is crucial—regardless of the blogging platform you choose. But even more than that, it’s crucial to diversify where your readers come from; putting all your eggs in one basket is a risky game, and your blog could suffer significantly if a sudden change occurs.

While building traffic via Pinterest can take a long time, it’s an excellent way to drive more people to your website. The pinterest benefits like a search engine, meaning that others can discover you if you adopt a strategic approach with your pins and boards.

2. Find Inspiration From Other Creators

Regardless of how passionate you are about something, you’ll probably have periods where you struggle for ideas. It happens to the best of us, and in these circumstances, one of the best things you can do is look to others for inspiration. One of Pinterest’s fundamental features is that you can discover boards and pins related to topics that interest you. And you don’t even need to try too hard for these; you’ll often see them in your home feed.

3. Meet Like-Minded People

Regardless of your creative pursuit, building a community is one of the most crucial things you should look at doing if you’re in this for the long run. The people you have around you can help motivate you when you’re lacking drive, along with giving you tips and pointers to improve your content. Pinterest is an excellent way to meet like-minded people. You can gain others’ attention by saving their pins, in addition to leaving a thoughtful comment. You can also start a conversation via DM and potentially make a new friend. Once you’ve met people on Pinterest, you can interact with them further on other social platforms like Instagram and Twitter.

4. It’s less toxic than other platforms.

Of course, no social media platform is inherently toxic. However, it can be pretty easy to fall into the trap of toxicity on some platforms—Facebook, Twitter, and Instagram being the three biggest examples. While all the social networks mentioned above can be excellent for building an online presence, it’s not worth it if your mental health has to suffer. If you’re looking for an alternative, you might find that Pinterest is worth considering.

Generally speaking, Pinterest is filled with less vitriol than many other platforms. The company also introduced a Creator Code in 2021, which is mandatory for all users to follow. Some parts of the code include not harassing others and checking facts before publishing content.

5. Grow Your Following on Other Social Media Platforms

If you want to grow as a blogger, it’s worth diversifying where you spend your time online. While you can focus intensely on one platform, you might find that it’s a little trickier to grow organically—and you might also be unnecessarily limiting your potential reach.

When you use Pinterest as a blogger, you’ll indirectly grow your following elsewhere. People will click through to your website, and if they like what you have to offer, they might choose to follow you on one of the other platforms you’re active on.

6. Shelf Ideas for Future Reference

Have you ever seen something online that inspired an idea for a potential future blog post? Did you forget to write it down or save the place where you found it? If the answer is yes to either, you might find Pinterest a useful tool for ensuring that doesn’t happen again.

With every post you see on Pinterest, you can save it to custom-made boards on your profile. If you don’t want others to see these, that’s not a problem; making them private takes little effort. When you’re ready to act on those ideas you’ve saved, you can benefit about adding them to your content calendar.

7. There Is a Large Pool of Users

Perhaps one of the primary reasons so many people are put off by Pinterest is that it’s not as prominent as some of the other major social media platforms. But to call it small would be a mistake.

According to Statista, Pinterest had 431 million monthly active users in the fourth quarter of 2021. Earlier that year, that figure was 478 million. With less competition on your end than you’ll find on many other platforms, this poses a huge opportunity to get benefit for you.

8. Features Comprehensive Analytics Tools

If you want your blog to grow in the long run, keeping an eye on how you’re performing is a good idea. You could use Google Analytics, but it’s also worth looking at how successful your strategy is on each social media platform you use.

On Pinterest, you can convert your account to a business account for free. When you do this, you’ll have access to numerous metrics, including:

  • Impressions
  • Outbound clicks
  • Your best-performing pins

You’ll need to wait a while for these figures to start coming in. Once they do, though, you’ll have a lot of valuable information that’ll show you where you can tweak your strategy.

Pinterest Is a Powerful Tool for Building Your Blog

Pinterest can actually help benefits your business standout

Pinterest is one of the most powerful social media tools for growing a presence on your blog. The number of monthly active users is significant, but you’ll run into less competition compared to many other popular online spaces.

So there you have it! These tips should get you well on your way to a perfect Pinterest marketing for your brand to help grow your audience and increase brand visibility. Remember, social media is a marathon, not a sprint. It will take time to grow your page, but once it does the benefits are endless.