“Are you tired of feeling in the dark about the effectiveness of your traditional advertising campaigns? If so, it’s time to start investing in digital marketing services that drive valuable results for your business.”
Times have changed, and even the way businesses approach their customers has shifted. Traditional marketing has taken a step back and bring a new face in front of the industry.
Our desire for change and creating ways to make it possible have led a lot of things into a different path. Although not all traditional marketing strategies are gone, the current techniques implemented by marketing professionals are far more popular than what we used to know.
The internet has brought a whole new market. Digital marketing became the norm for a successful business, and if you are not involved in this, your business will not grow in the future. Digital marketing or advertising can bring a lot of opportunities and growth to businesses. It can lead to exposure and more sales. After all, your goal as a business owner is to increase your profit.
If you want to see improvements in your business or increase your sales, you have to get your hands into digital marketing.
Different Types of Digital Marketing
PPC or Pay-per-click: It’s a marketing strategy that will draw paid traffic to your business website. The advertiser will pay the publisher every time their ad has been clicked.
Social Media: It involves platforms like Facebook, Instagram, and more. These platforms are used by businesses to promote their brand by creating valuable content. It’s also where business owners can communicate with their customers.
SEO: This is a marketing strategy that requires businesses to focus on increasing their websites ranking to increase their traffic. The higher your website ranks on Google’s SERP, the more chances it is to grow your brand.
Content Marketing: It’s a strategy that allows businesses to bring their customers valuable content instead of pitching them sales about their product. Content marketing focuses on value and creating content that will attract customers.
Video Marketing: Video is the most popular media distributed online. It’s an effective marketing content that will bring more customers to your business. You can use video marketing in many ways. You can use it to promote your brand or a product, show behind the scenes of your business, share stories, and testimonials.
Email Marketing: It’s one of the oldest forms of digital marketing that has one of the highest ROI. It involves sending out personalized emails to a target audience or previous customers.
Here are the reasons why digital marketing will make everything work for your business.
Why Digital Marketing is Important for your Business?
YOUR CUSTOMERS ARE ONLINE
There are 4.3 billion internet users in 2019. The number increased to about 9% from January of 2018. Looking at it will give you the idea that there are more people to reach out to when you practice digital marketing.
Your business needs exposure to find customers, and the online market is the best way to make it happen. When people hear about your business, they want to learn more about it. They want to check your presence online to know if you do exist. If people can’t find anything about you online, chances are you’ll lose them as a customer.
COST-EFFECTIVE AND FASTER
Digital marketing is affordable than traditional marketing. If you are a business that has limited resources, spending money to advertise traditionally is not enough. Even the need to print flyers for your business is expensive and time-consuming.
But with digital marketing, your small business can start the process immediately. You only need to conduct some studies and then try any of the types of digital marketing or advertising mentioned above.
Many businesses claim that doing advertisements online, whether it is paid or free, has a better return on investment. It’s possible to have a higher conversion rate or return on investment because most of your customers can be seen online.
If you are able to know who your target audiences are, you can lay out a strategy that you need to turn your leads into customers.
YOUR COMPETITORS ARE DOING IT
Your competitors are doing it. They are also establishing themselves online and bringing more traffic to their site. You can check what your competitors are doing and take note of it. You can use what you know to create a better strategy to drive more customers to your website than your competitors.
There are digital marketing tools available online that marketing professionals use for their online marketing platforms. Some of these tools will help businesses spy on their competition. You’ll get to know all the strategies they are implementing on their brand.
YOU CAN REACH OUT TO YOUR CUSTOMERS
This time another reason you have to incorporate digital marketing is that you need to build relationships with your customers. One vital aspect of digital marketing is customer service. It means that marketing experts build relationships with customers by reaching out to answer their queries, solve issues they encounter about a product, and to turn them into repeat customers.
When you build a good relationship with your audience, it can boost your business.
IT CATERS TO MOBILE PHONE USERS
There are billions of people using their mobile phones to do research or scroll through social media. When using digital marketing, you can reach out to these people. You can promote your business in ways that mobile phone users are the target.
ESTABLISH YOUR BRANDS REPUTATION
Digital marketing will give your business a chance to establish a rapport. It allows you to show your customers what your business is made of and how you can help them with their needs.
HAS HIGHER REVENUES
Unlike traditional marketing, digital marketing has a higher return on investment and a higher conversion rate, which means it has a higher revenue. What’s even good to know is that you spend less when using digital marketing to promote your brand.
Now you know why Digital marketing is important for your business. If you want to make the switch and diversify your marketing strategy, you probably want to understand the benefits of these new digital marketing tactics.
So, let’s dive into the top 9 benefits of digital marketing:
TOP 9 BENEFITS OF DIGITAL MARKETING
Increase Customer Loyalty with Frequent Communications
As you know, it costs more to attract and convert new customers than it does to retain existing customers. Customer loyalty can be difficult to establish, but it’s well worth your efforts.
It’s great to finalize a sale with your customers, but it’s even better to retain those customers after the sale. A customer retained can make another purchase or recommend your brand to others, which helps increase sales. Some proven tactics include:
Personalized email offers: As you learn about your customers, you can send them personalized offers like seasonal discount codes for related products or exclusive access to new product releases. This not only makes the customer feel valued, but it’ll also drive repeat sales.
Social media engagement: Encourage customers to follow you on social media channels. When they do, you’ll have daily access to them as they scroll through their social media feeds. Keep them engaged with helpful, relevant content or with content that inspires and delights them. Whenever they need your service or product again, they’ll be more apt to buy from your business.
Engage the Customer at Every Buying Stage
Before digital marketing became popular, not many people were talking about the customer journey, mainly because it was difficult to understand and analyze. More often than not, a customer would go to a physical store after seeing an ad on TV or in the newspaper, make a decision, and pay for the product or service inside the store. However, in digital marketing, we can track every step that a customer makes, often from the moment when they are triggered to find a solution or product.
These days, it’s common for a consumer to see an ad online, search and compare prices on different websites, then go to a store to try the product or shop on an online store. Mobile apps provide shoppers with special offers and coupons, customer support, and comparison tools, which enhance our understanding of the buying process. With digital marketing, a marketer can follow the entire buying journey of the customer.
Target the Right Audience
It’s now easier than ever to segment audiences since many digital marketing platforms allow you to target a specific audience. We have access to online tools that keep track of an individual’s online activities and demographic information.
Digital marketers can use this data to offer users specific products or services that they may be interested in. For instance, once a visitor clicks on a brand’s display ad, whether on social media or through a search engine, the brand can target that visitor with subsequent and related ads. If the content a visitor receives is based on their interests and online behaviors, it creates positive reinforcement and makes shopping easier and more satisfying.
You can also target your audience with content and offers based on what stage they’re at within the buying journey. For example, email marketing can be used to nurture a lead until they’re ready to make a purchase.
Optimize and Obtain Better Conversion Rates
Unlike traditional marketing, which includes expensive TV, radio, or print ads, online advertising platforms are much more affordable. You can also improve your ad conversion rate more conveniently than you can with traditional advertising. With print advertisements, it’s often difficult to track conversion rates as everything is happening offline. How do you know if someone saw your ad in a magazine and then went to the store? If you can’t track your advertisement’s performance, how can you optimize it?
Digital advertising makes it easy since every interaction is tracked. You instantly know how many people are viewing your ad and what actions they take. Most online advertising platforms include some level of reporting, which you can use to refine your ad targeting, copy, and design.
Accurately Measure All Results
With offline marketing, it’s difficult to measure the results of your marketing campaigns. For example, if you place an ad in a newspaper and on a billboard simultaneously, you can’t know exactly how many people viewed the newspaper ad or how many viewed the billboard ad. What can be more frustrating is knowing which ad is more effective and which ad to invest in.
However, digital marketing doesn’t have such issues. In fact, with digital marketing, you can measure everything worth measuring. From when the ad is clicked to when the visitor leaves the page. Everything! You are able to determine how many people saw your ad, how many sales resulted from the ad, and ultimately, your return on investment (ROI). Data analytics software (such as Google Analytics) and social networks or ad platforms (such as Facebook Ads and Google Ads) metrics make this monitoring or measurement possible.
Gain Brand Credibility
If any brand is to gain credibility quickly and sustainably, it would be via the internet. Content marketing studies show that digitally active brands usually end up having the most credibility. Through its content, a company can address customers’ doubts, clarify important concepts, and show that it understands what drives its market.
Useful and interesting content helps a company to gain the trust of its customers, as well as that of industry experts. It can be effective to the extent that competitors start to cite it also in their content. But how do you know your brand has gained credibility? Well, one thing to look for is its rank in the organic search engine results pages (SERPs).
Gets You More Bang for Your Buck
Many business owners might think they have to save a lot of money to benefit from digital marketing. But this isn’t entirely true. Digital marketing can be very affordable and can often yield high ROIs. A small business, for example, can reach customers early and begin to scale quickly. It’s also easier to measure ROI at the various stages of the funnel.
Digital marketing is all about building an online presence. Even if you don’t have the budget for SEO or pay-per-click (PPC) advertising, a business can still use digital marketing to build and connect with their audience. Social media is a cost-effective digital marketing tactic that requires little costs, other than your time. Email marketing can also be very affordable.
You may be hesitant to invest in PPC advertising, but it is also a very affordable digital marketing tactic. You don’t have to worry about runaway budgets because the campaigns can easily be controlled.
The most common billing models for online advertising are:
Cost per click (CPC).
Cost per thousand (CPM).
Or Cost per lead (CPL).
Cost per action (CPA).
In all these billing models, the marketer only pays when a customer clicks, views, or completes a purchase. But to enjoy this benefit of digital marketing, you need to be strategic. If you target the right audience, you won’t have to spend too much money to convince them. So, before you start spending your hard-earned money, think about your digital marketing strategy and who you’re trying to reach.
Levels the Playing Field
Of course, large companies have big marketing budgets, but digital marketing provides a level playing field for everyone to operate, be it a large or small business. Content marketing and SEO require investments, but you don’t have to break the bank. If you can create high-quality content that answers people’s questions, you can rank for long-tail keywords. It may take time, but it is possible.
It is true that big companies can throw serious money behind their digital advertising campaigns. However, money isn’t the only factor that matters when determining an ad’s rank on the SERP. Both Google Ads and Bing Ads evaluate an ads’ relevance and quality before determining its rank. If you have a highly relevant ad that answers searchers’ questions, you can achieve the top spot on the SERP.
Digital marketing allows ad campaigns to be visible in any part of the world. This gives small start-ups the rare opportunity to go global via the immense exposure these platforms can provide. With a solid website and robust online sales channel, companies are able to transform into international companies without the need for any physical locations. That’s quite a feat!
“Investing in digital marketing services can help your company earn more revenue, leads, and conversions.”
When digital marketing and adveritisng is done right, your organization will develop a systematic marketing and PR process that converts existing and prospective customers into loyal, raving fans. Work with all of your in-house or agency marketing and PR teams to develop a comprehensive digital brand that excites your target audience. If you’re ready to take your business to new heights, contact us online to see how we can help.