“Telegram is a well-known, international messaging app that may help you build your brand or business and is an effective medium for content marketing.”
Due to its security, compatibility for all major Operating systems, and usability, Telegram has been more and more popular over the past five years. The original wave of Telegram adoption was driven by features like direct private messaging, high levels of security, and even hidden chats.
The site is growing in terms of engagement and opportunity, with over 700 million active monthly users and 80 billion messages posted there daily. Businesses utilise Telegram for marketing because experts are starting to see its advantages, perhaps even more so than WhatsApp.
Describe Telegram
A popular internet messaging service like WhatsApp and Facebook Messenger is called Telegram. With video calls, group chats, and 20,000 stickers at your disposal, you can use it to send messages to your pals whether you’re using Wi-Fi or your mobile data connection.
As a cloud-based alternative to other well-known messaging apps, Telegram asserts that security and speed are its top priorities. Since the service’s 2013 inception, it has accrued 700 million active monthly users. According to Telegram, it combines the brevity of Snapchat with the speed of WhatsApp. Similar to WhatsApp, Telegram allows users to exchange and attach photographs, videos, contacts, locations, and documents as well as reveal a friend’s status online.
Most Unique Characteristics
Security is what sets Telegram apart. It asserts that all of its operations, including conversations, groups, and participant-shared media, are encrypted. This implies that things cannot be seen without first being understood. Through its built-in feature “Secret Chat,” the software also allows you to set self-destruct durations on messages and material that you send that may range from two seconds to one week. Additionally, it enables end-to-end encryption, which leaves no digital footprint on Telegram’s servers.
You may also use a picture that acts as an encryption key to verify the security of your “Secret Chats.” You may effectively confirm that your discussion is safe and less susceptible to man-in-the-middle attacks by comparing your encryption key to a friend’s.
TELEGRAM MARKETING FOR BUSINESS
Here are several justifications for considering Telegram company promotion.
A platform with great engagement is Telegram.
Due to the availability of gifs and the ability for app developers to design custom features, Telegram has a high engagement rate. According to studies, Facebook has a view rate of 4%, Instagram has a view rate of 3%, and Telegram has a view rate of 20%.
Punyashloka Panda, the founder of the experiential education firm, claims that because it caters to young professionals, it uses Telegram’s marketing tools just as frequently as Instagram. Our consumers are better knowledgeable about our brand and the products we offer because to the high interaction rate. The size of the group has also enabled me to better communicate my brand’s message to the public.
Because most millennials hit a breaking point with Instagram every day and want to try out other applications, Telegram’s engagement is particularly more pertinent during the epidemic.
Telegram has no group size restrictions, in contrast to Whatsapp.
When marketing your brand, you want it to get in front of as many people as possible. The number of groups that WhatsApp will allow to be created is capped at 200, which drastically lowers networking prospects. Telegram does not specify a group size. As a result, your announcement on Telegram is more likely to be seen by more users. On Telegram, some well-liked groups have more than a million members. By reaching out to these organisations, you may broaden the audience for your brand or any upcoming announcements that your company want to make.
A potent strategy for boosting other social media handles is Telegram pods.
Telegram pods are an effective tool for companies looking to expand their reach on Facebook and Instagram. People who are enthusiastic about the brand make up a Telegram pod. When a post is posted on a Telegram group, they remark on the post and enjoy the photographs.
Companies with a strong technology presence and familiarity with creating bots and extra features will benefit most from Telegram pods. The development of bots may be more expensive for businesses that lack coding expertise. On the platform, there are many of simple, free bots. These open-source bots may be used to generate reminders for the business and maintain audience interest. The bots send it out as intended rather than someone personally reminding groups on a regular basis.
Person-to-person contact
Most companies on social media sites like Instagram and Facebook require being “following.” There is no closeness between the brand and the client as a result. On Telegram, however, marketing takes the shape of “groups.” Telegram users feel that they are a part of a wider community with shared interests and a larger brand concept, which makes marketing there more effective.
People have a reciprocal sense of involvement because they believe they are being personally addressed. Telegram fosters a more human marketing environment in a world when technology is isolating everyone.
Increasing social media presence can be aided by this.
Having a presence on Telegram is advantageous because the platform is expanding in terms of users and prospects. Since groups on Telegram may be used to boost engagement on Facebook and Instagram as well, Telegram can benefit other social media platforms.
In a world where businesses are attempting to forge more virtual ties with consumers, Telegram is a potent medium for expressing corporate values. By redirecting traffic, you may utilise Telegram to extend your presence on other platforms. This will increase brand interaction across various social media channels.
Promoting business-to-business solutions.
Due to Telegram’s explosive expansion, there are now ways to advertise and market enterprises there. For your channel or group, you may recruit Telegram users. You can also cross-promote, get paid or free advertising on other channels, and publish Telegram catalogue links. Numerous online platforms and solutions may be used to handle Telegram Marketing.
User segmentation.
You may target particular age groups, interests, and areas while marketing your company on Telegram. If you’re looking for tech-savvy customers, you may advertise your services and products in Telegram groups and channels relevant to IT.
Placards bearing a logo
Everyone may create their own stickers for free using Telegram. Businesses have the chance to promote themselves by creating branded stickers and sharing them on social media groups and channels. The likelihood that the stickers will become viral increases with sticker quality. A sticker marketing campaign like this might have the largest viral impact of all the tools.
Exhaustive analytical statistics.
Access to channel performance data on Telegram is free. Any company owner may monitor Telegram statistics, including growth rate, engagement rate, unmuted and muted alerts, views by source, where new followers are coming from, member language, and much more.
Safeguarding of personal data.
In a time when sensitive information may be readily stolen or leaked, Telegram offers one of the most secure technologies and does not allow anybody – neither massive businesses or governmental bodies – access to chats. On Instagram, Facebook, and VK, the majority of mobile users have already experienced this problem.
TELEGRAM MARKETING STRATEGY
Now that you are aware of the advantages of Telegram, let’s learn how to use it into your approach.
Step 1. Set a goal.
Any strategy development process begins with setting an objective. Your aim will dictate the tools you employ, the content formats you utilise, and the KPIs you use to assess success. Using Telegram, you may accomplish the following objectives:
- attracting visitors to your website;
- increasing consumer involvement;
- establishing dependable connections with your audience;
- regular chores being automated;
- assisting customers;
- boosting sales.
For instance, if your goal is to strengthen current client connections while also boosting sales, you can set up a secret channel for your most devoted consumers. Allow them to vote in polls to select the products they want to receive discounts on, let them know about impending promotions before anybody else, etc.
Step 2. Sign up for a Telegram account.
It’s time to start after you’ve decided what your goals are. You have three choices: a group, a channel, and a chatbot.
Group
A group is a chat room where numerous individuals may be added. It has a maximum membership of 200,000. Members can send messages, images, videos, and audio files after joining. You have the option of creating a public or private group. Any user may look it up in a search, join, and read the history if it’s public. If it’s private, only you or a person you explicitly add may invite someone to join.
Channel
For the purpose of disseminating messages to sizable audiences, Telegram channels are developed. They don’t have any restrictions on how many people may join. A group and a channel differ from one another in various ways. First off, posts to a channel may only be made by the administration. Second, every new post is communicated to every member. In contrast to groups, the members see the name and picture of a channel rather than a specific sender. The channel’s users cannot see each other as well as the administrators can. The members are hidden from everyone besides the owner and admins.
The amount of views is displayed next to each of your posts. If your subscriber base exceeds 500, you may track specific statistics on the following data:
- languages used by your subscribers;
- how many people join, depart, and mute your channel;
- Explain how subscribers discovered your channel
- the responses your posts receive from your followers.
Your posts can be scheduled, and they will be sent automatically at the time you specify. You may also use the quiet mode to deliver notifications to your followers during off-peak or late-night hours. Use hashtags to facilitate navigation and deliver crucial information to followers. To administer your channel more effectively, you may add admins and turn on signatures. If you run a big business and the admins are your top management, this function is useful. Your employees must thus be aware of who posts, such as the Director, HR, Accountant, etc.
You may start a discussion group if you’re curious about your followers’ opinions. There, every one of your posts will be sent and pinned. Each post allows for member comments, which appear in a thread. In channels, polls may also be created.
Chatbot
If your business grows fast, hundreds of consumers may contact your support staff every day. A chatbot is obviously necessary. This virtual assistant simulates a genuine conversion with a customer using a scenario that has already been created. Chatbots may answer frequently asked questions, finalise sales, set up consultations, discuss pricing, present catalogues, provide users additional information about your company, and automate repetitive chores. Your flexibility affects it. It functions more effectively the more you “teach” it.
How does it function?
You build a set of questions or instructions that users may input and enter replies to them to utilise a chatbot. Your bot will be more advanced the more commands it has. A user enters a keyword, and then an auto-reply flow begins. According to YOUR situation, the chatbot engages the consumer in conversation.
Step 3. amplify your Telegram account
Once your goals are set, you need to decide whether to utilise a group, channel, or chatbot as your account type. It makes no difference which one you like. It need to be clear to your audience. We’ve included some suggestions for promoting your Telegram account below. Check them out, then.
the internet. These days, social media is a fantastic source of leads. You could already have thousands of LinkedIn, TikTok, Facebook, and Instagram followers. Don’t pass up the chance to invite them to join your Telegram group. Add a link to it in your Instagram bio, or make a special deal only accessible to Telegram channel or group members.
Cross-promotion.
Find well-known Telegram accounts in your niche and propose collaboration. For instance, if you offer trips, enlist the help of a well-known traveller or blogger in return for a sizable discount, or if you sell supplies for cosmetic operations, work with leading experts in your area.
ads on Facebook.
Launching an advertisement campaign is one way to advertise your Telegram account. Targeting the ideal demographic to display your ad to is especially important. Create an offer that is impossible to refuse. Remember that using this technique might be expensive, so be sure you’ll be able to recover your costs if new customers sign up for your account.
Groups.
These are online discussions started by individuals with similar interests. Such conversations may be found, and you can advertise your account there. Keep in mind that it must be relevant to the topic and that promotion is permitted; otherwise, you risk being suspended.
One of the finest places to begin is here. To let people know about your Telegram account, use your most popular sites or product landing pages. Users won’t have a cause to join you until you offer a perk for them to do so. Invite visitors to speak with your customer service representatives or choose the appropriate product if you have a bot. Encourage them to subscribe to the channel if it is one so they can receive the best deals. Additionally, you can advertise your account by purchasing Fansoria Telegram members. Only the URL needs to be added to your account.
Choose the most effective way to utilise Telegram for your company or design a combination of promotions for increased effectiveness.