Marketing en LinkedIn
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«Marketing on LinkedIn helps you engage a community of professionals to drive actions that are relevant to your business.»
Like Facebook, Instagram, Twitter, and a dozen others, LinkedIn is a social network. And like other social network, it’s owned by a big tech company: Microsoft. But unlike most social networks, LinkedIn is a professional networking site, designed to help people make business connections, share their experiences and resumes, and find jobs.
Despite the professional focus, LinkedIn is quite similar to social networking sites like Facebook. It’s based on principles like connecting to friends (or, in the case of LinkedIn, «connections,»), posting updates, sharing and liking content, and instant messaging other users.
LinkedIn also puts a professional spin on ideas you know from Facebook. Your profile, for example, becomes a resume, complete with work experience, accomplishments, recommendations, and referrals from colleagues.
«Did you know LinkedIn has over 774 million users across the globe? This metric alone makes the platform one of the top social networks today.»
Is your business using LinkedIn Marketing to its fullest potential to improve brand awareness, build your network, boost leads and conversions, and increase revenue? With new social networks sprouting up constantly, LinkedIn is a platform that’s often underutilized. The truth is, LinkedIn can be a powerful addition to your social media content strategy.
This guide is chock full of LinkedIn tips you can begin implementing immediately to help you learn how to use the platform to improve brand awareness, share your marketing content, and grow your business.
Why is marketing on LinkedIn important?
What is LinkedIn marketing?
LinkedIn isn’t just for professionals and job seekers. Sure, millions of professionals use LinkedIn every day to grow their networks and their careers, but you can use LinkedIn to grow your business too. This social media tool exposes you and your business to millions of connections that you can use to build relationships with individuals and other companies to boost your brand.
At its core, LinkedIn is a professional social network. It’s all about career development, professional connections, industry discussions and other business-related activities. You can find customers, employees and partners alike on LinkedIn.
Why is marketing on LinkedIn important?
LinkedIn is less about selling or marketing your products and services than other social platforms. On LinkedIn, blatantly pushing your business, spamming and obvious hard-selling are highly frowned upon. This is why having a marketing strategy specific to the platform is so important. Because the network consists of a totally different audience, LinkedIn marketing requires a different approach to get the results you want.
According to Sprout Social, businesses marketing on LinkedIn generate 277% more leads on average than those engaged in Facebook marketing alone.
When it comes to social media marketing, you may be tempted to put all your resources toward the big three: Facebook, Instagram, and Twitter. Those are great platforms for reaching your target audience, but excluding LinkedIn is doing your business a huge disservice. As the world’s largest professional network, LinkedIn generates leads 227% more effectively than Facebook and Twitter, so it’s an essential platform for your business when it comes to marketing.
But first, here’s a quick primer for those of you who may be new to LinkedIn.
LinkedIn allows you to drive traffic to your website, identify quality leads, share your expertise through thought-leadership content, and grow your network. It’s also a great way to market job openings and attract new talent to your company. These are just some of the reasons why LinkedIn is an ideal platform for all businesses to market on. Here are a few more tactical ways you can incorporate LinkedIn Marketing into your social media content strategy.
1. Use hashtags.
Hashtags are often used to add emphasis to your LinkedIn post, but they actually serve a purpose that can change your marketing strategy for the better. These simple phrases preceded by a hashtag symbol are goldmines for tapping into new audiences, industries, and niches. But using too many, or worse — the wrong ones, can hinder your reach.
That means you’ll want to strike a balance between relevant and popular hashtags by doing hashtag research on LinkedIn. Use the search bar to query a broad hashtag first. For example, if you work in growth marketing, start by searching #growthmarketing to see how many people are following the hashtag, and how often it is being used.
2. Know when to use a LinkedIn Profile vs. a LinkedIn Page
LinkedIn Pages are able to be followed without sending a connection and waiting for approval. That means when a LinkedIn user shares your Page with their connections, those individuals will be able to follow your page and see your business’ content right away which has the potential for high engagement.
LinkedIn Pages and LinkedIn Profiles serve different purposes in LinkedIn marketing. Pages are public and used primarily by businesses. Profiles are private and used by individuals. Each of them works with the LinkedIn algorithm, but you’ll have different tools that you can leverage to grow your audience.
3. Create posts of varying lengths
Quick, bold posts pack a punch on LinkedIn. Long-form stories capture the readers’ attention and lead to a longer dwell time on the app. Both of these types of posts should have a place in your LinkedIn content plan.
You don’t want to become known as the person who only shares monologues because your network won’t always have time to read them. Along the same lines, too many short posts can come across as lacking substance which could make you seem less authoritative as a thought leader.
Varying the length of your posts (as well as adding images and videos) can keep your content fresh and relevant to your network. You’ll have content that gets people excited to see what gems you drop next.
4. Share external articles on the platform
Unlike other platforms such as Instagram, LinkedIn’s algorithm supports external links to blogs and websites. So long as the content you post has value and is relevant to your audience, you’ll find success posting other people’s content on the platform.
Although you don’t have to worry about formally crediting the author if you’re linking directly to their website, it’s not a bad idea to tag them in your post or use their hashtag to give credit. Sometimes, they’ll share your post with their own followers, or comment under the post which introduces your Profile to their audience. How cool is that?
5. Keep your publishing schedule consistent
Known as the platform for having one of the longest content lifespans, LinkedIn is a platform that doesn’t need a ‘round-the-clock publishing schedule. What it does need is a consistent one.
Whether you publish every day, every other day, or even once a week, your network will come to expect your content regularly which builds trust. Choose a schedule that makes sense for your business and stick to it for a month. See what days and times are yielding the best engagement and make those part of your publishing schedule.
What are the possibilities for your Marketing for LinkedIn?
Here at Fansoria, you will find a wide range of packages for your LinkedIn Marketing. This way you can choose exactly the right elements that will help you to advance yourself and your success. But what exactly are our offers for your LinkedIn Marketing?
LinkedIn Followers (Company page, Profile, etc.)
Followers are a good way to increase the overall reach of your content. Most of the time, the first glance of new prospects is on the number of your LinkedIn followers, which is why you quickly stand out from the crowd by buying new followers.
Likes are a great way to increase the popularity of your posts. Moreover, the more Likes you have, the faster you will be shown to new users. This opens many new options for your LinkedIn Marketing.
Comments enrich the conversation under each new post. This also contributes to a higher visibility, so you can be found faster. In addition, your growth will quickly appear more organic if there are comments among your videos.
The more LinkedIn connections, the greater your chances of success, so LinkedIn connections are a good investment to make sure you no longer lag behind the competition. With us you can always expect a large selection.
The perfect mix for your range of Marketing for LinkedIn
Usually it makes sense to buy different packages. This makes it much easier for you to keep your profile serious and clear without spending time. A quick increase of your followers without an adjustment of your likes can be confusing for some users. So, to get the clarity you need right from the start, you can improve your range with little effort.
If you want to test a single package first, you do not have to worry about it. Due to the impact on your organic ranking you will also receive new Likes within a short time, for example if you buy a package with our followers. However, this may take some time depending on the size of your package.
However, for the optimization around your LinkedIn Marketing it is always a good choice to choose one of the packages and quickly convince new users. With our site you can expect the optimal composition on this basis. So, you can easily gain new fans quickly and increase your reach step by step.
Our contribution to your growth of LinkedIn Marketing
Together with us, you no longer have to wait any longer for this reason. Moreover, we support you quickly and easily to reach more users with your content and expand the range of your contributions. With a variety of packages, it is easy to make a difference in LinkedIn Marketing.
For the small start as well as for the big purchase to get you started, we offer you exactly the right options, so that the design of your content need not be difficult. So, after many years of development, we know how important many followers and likes are for your LinkedIn Marketing. So, you have it in your own hands to benefit from our offers and ensure a successful implementation.
Therefore, do not miss your chances, but invest in your future. The same applies to YouTube and TikTok, of course, for which we provide you with numerous offers. Here at Fansoria we are therefore your partner for marketing on LinkedIn.
Market Your Business on LinkedIn
Are you ready to get started marketing your business on LinkedIn?
With so many updates and additions to LinkedIn on the horizon, we can’t wait to see how the network continues to make itself an integral resource and platform for marketers, job seekers, candidate seekers, and other professionals. Get started marketing on LinkedIn by experimenting with one of these best practices.